Tru2Way

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Tru2Way is the brand name for interactive digital cable services delivered over the cable video network, for example interactive program guides, interactive ads, games, chat, web browsing, and t-commerce. The brand also appears as “<tru2way>” and is used to market cable services, applications, and devices that support the tru2way cable architecture. Tru2way is the successor, consumer-focused, name for technology known as OpenCable. Major cable operators have committed to deploy support for the tru2way platform in service areas covering more than 90 million U.S. homes by the end of 2008.

CableLabs, the industry’s research and development arm, licenses the brand to cable companies and cable programmers that deliver tru2way applications and services, as well as consumer electronics (CE) manufacturers that build devices that support such applications and services. Use of the mark on CE devices requires CableLabs certification testing for conformance to the tru2way specifications (also known as the OpenCable Host 2.1 Specifications). Tru2way includes a middleware technology that may be built into televisions, set-top boxes, and other devices. The technology enables cable companies and other interactive application developers to “write” applications once and see them run successfully on any device that supports the tru2way architecture. With tru2way technology, consumers can access interactive digital cable programming, including video-on-demand and pay-per-view content, without the need for a cable operator-supplied set-top box. The tru2way technology is capable of supporting all cable services now delivered to consumers via leased set top boxes, as well as future services written to the tru2way platform.