Trident (gum)
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Trident is a brand of sugarless chewing gum popular in the United States, Canada, Greece, Spain, Brazil, Portugal, Venezuela and Mexico. It was also introduced by Cadbury Schweppes in the United Kingdom in January 2007.
Introduced in 1960, the Trident brand was the first national brand of sugar-free chewing gum. Developed by the American Chicle company in response to medical discoveries linking sugar to dental caries, the original Trident formula contained three enzymes thought to soften dental tartar, but was sugared. The name "Trident" derives from the three enzymes to promote dental health.
When artificial sweeteners became widespread in the early 1960s, the formula was changed to use saccharin instead of sugar, and Sugar-Free Trident was introduced in 1964 with the slogan "The Great Taste that is Good for Your Teeth". American Chicle's marketing was one of the first national campaigns to promote dental health through chewing gum.
In the mid-1960s, the Adams gum company acquired American Chicle and introduced a new slogan for Trident: "4 out of 5 Dentists surveyed would recommend sugarless gum to their patients who chew gum." The phrase became strongly associated with the Trident brand.
NASA dispensed Trident gum to the first Gemini astronauts.
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[edit] Primary Competitors
Wrigley Company manufactures many types of gum such as Orbit and Juicy Fruit. In the UK they have over 95% of the market share. [1]
[edit] Products and Flavors
[edit] Trident
Original Trident, a soft gum packaged in a unique rectangular shape, is sweetened with xylitol (originally advertised as "Dentec" by the company), a sugar alcohol that reduces plaque and protects teeth against decay associated with dental caries by helping to maintain a neutral pH balance in the mouth. It is also sweetened with sorbitol, Mannitol, Aspartame, Sucralose and Acesulfame potassium.
- Bubble Gum
- Cappuccino
- Cherry
- Cinnamon
- Crystal Frost
- Original
- Peppermint
- Spearmint
- Citrus Twist
- Watermelon Twist
- Wild Blueberry Twist
- Minty Sweet Twist
- Tropical Twist
- Passionberry Twist
[edit] Trident White
Trident White, a pellet gum, does not contain xylitol. It does, however, contain a non-abrasive, peroxide-free whitener (patented by Cadbury Adams) that breaks up extrinsic stains on teeth. It also contains Recaldent (casein phosphopeptide-amorphous calcium phosphate), a milk-derived ingredient that aids in the remineralization of teeth.
- Cinnamon Tingle
- Apple
- Cool Colada
- Cool Rush
- Freshmint
- Peppermint
- Spearmint
- Wintergreen
[edit] Trident Fusion
Trident Fusion, a pellet gum introduced in 2005, has ingredients similar to the original Trident, but rather than separating flavors into individual packages, two flavors (typically variations of the same base flavor) are packaged together.
- Green Apple Fusion (Sweet and Sour)
- Strawberry Fusion (Sweet and Sour)
- Wintergreen Fusion (Extreme and Mellow)
[edit] Trident Splash
Trident Splash is also a pellet gum, except each piece is filled with a gel-like liquid that is flavored differently from its outer shell.
- Apple with Raspberry
- Peppermint with Vanilla (discontinued)
- Peppermint Swirl
- Strawberry with Lime
- Strawberry with Kiwi (discontinued)
- Spearmint with Watermelon
- Winterfresh (discontinued)
- Citrus with Blackberry (discontinued)
- Raspberry with Peach (discontinued)
[edit] United Kingdom
[edit] Trident Soft
Trident Soft are long, thin strips of gum. They are sold in packs of 14 pieces.
- Peppermint
- Spearmint
- Tropical Twist
- Strawberry Smoothie
[edit] Trident Splash
Trident Splash is a pellet gum with a liquid centre. It is currently sold in single blister packs containing 9 pieces, multi-packs of three and the new gumball containing 40 pellets.
- Strawberry and Lime
- Vanilla and Mint
- Raspberry and Peach
- Apple and Apricot
- Citrus and Blackberry
