Tribe Records (NO)

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Tribe Records was a Norwegian record label founded in 1998. The company became one of the biggest contributors to the Norwegian record chart VG-Lista Topp 20 the following years[1]. Tribe fast became a commercial label focusing on dance, trance (music) and pop.

Tribe Records was among the first record-companies in Norway to fully start with the 360-deals when building their artist. The label had management-, booking-, and the standard label-functions.

Contents

[edit] History

Originally, four partners founded the company: Christopher Collings, Andreas Høyer, Anders Dybvik and Martin O. Muren. In 2001 John Sørensen joined the group.

In 2002 Tribe Records became the biggest domestic hit-label in Norway with a total of 28,9% of the norwegian hit-share on VG-Lista.[2] Many artists as Dina, Spritneybears, 2PM, L8R and Spin-Up was attached to the label.

In the 3 last years, Tribe Records had a cooperation [3] with the danish company Capella Music, owned by the founder of Mega Records[1] Kjeld Wennick. At the end of 2003, the label was closed down.

[edit] Participants

[edit] Christopher Collings

A&R and creative leader.

[edit] Andreas Høyer

To some extent A&R, presented as head of promotion.

[edit] Anders Dybvik

Head of projects, sales and booking.

[edit] John Sørensen

[edit] Martin O. Muren

[edit] Marketing controversies "we make ur shit hit"

Tribe Records stated in numerous interviews that their slogan was "we make ur shit hit".

It's aggressive marketing methods soon came under debate, when they threatened to do marketing activities in kindergartens to promote its new group "Splash".[4] After a couple of weeks of pressure applied by various newspapers lead by the newspaper Avis1, the leader of "Norwegian Teacher's Association" Norsk Lærerlag Laila-Brith Josefsen, and Trond Waage the Norwegian "Barneombudet", the label cancelled it's activities.[5]

The strategy on having total control of each band and artist signed to the label, was not very popular among the music journalists. When Håkon Moslet [2] wrote his reviews on one of the acts; "Spin-Up" [6], he only wrote an essay on the record-label and it's marketing methods instead.

When "Spritneybears", one of Norway's most selling artists for 3 years finally released it's album in 2003, it suddenly was rumoured that the artists themselves never had done any singing on the album. Most vocals is supposed to have been performed by Kjetil Tefke [7], who never officially was attached to the band.

In 2003 when the norwegian winner of Eurovision Song Contest, Jostein Hasselgård was about to release his single, Tribe released the same week a cover version. Beating Hasselgård with 4 places on the saleschart.[8]

Norways third biggest newspaper, Dagbladet at last nominated Tribe as "The Last Cowboys" of the music scene.[9] However, the persons involved went separate ways only months later.

[edit] Artists

[edit] Caroline Dina Kongerud

Known as Norway's first dance artist singing in Norwegian.

  • Album:
  • Single:
    • 2003: "Bli Hos Meg" [11] Musicvideo:[3]
    • 2003: "For Evig Min" [12]
    • 2004: "Fri Meg Nå"

[edit] Spritneybears

  • Album:
    • 2003: "A Night At Spritney Mansion", TR-10034 [13]
  • Single:
    • 2002: "The Bumpisong" [14]
    • 2002: "Fraglene" [15] Musicvideo: [4]
    • 2003: "Ghostbusters" [16]
    • 2003: "Woodpeckers From Space" [17], Musicvideo:[5]

[edit] L8R

Norway's first real boyband. The album was mainly produced by Clawfinger, and the young boys referring to their music as "Metal Pop" [18]

  • Album:
    • "Enter The Dragon", TR-10039 [19]
  • Single:
    • "Back In Black" [20]
    • "In Da House" [21]
    • "World Of Pain" [22]

[edit] 2PM

To ensure the breakthrough of this artist, Tribe started to brand it's first single as "This Years Official Russ-single"(Årets Offisielle Russelåt).

  • Single:
    • "Sonata", TRS-10009 [24]
    • "Mountain King", TRS-10012
    • "C'Mon", TRS-10013 [25]
    • "Open Your Eyes", TRS-10020
    • "Tetris", Musicvideo:[6]

[edit] Splash

A duo consisting of Anett Nylander and Janni Santillan.

  • Single
    • "Everybody" TRS-10022
  • Album
    • "Splash" [26]
    • "God Jul & Godt Nyttår"

[edit] Spin-Up

  • Album:
    • 2001: "Heart Arrow Star" [27]
  • Single:
    • 2001: "If You Wanna Party" [28] Liveact: [7]
    • 2001: "Sing Na Na Na" [29]
    • 2002: "Edge Of Braking", TRS-10015 [30]

[edit] TwoGees

  • Single:
    • "My Man Is Out", TRS-10011

[edit] Silent Forces & Shahzad

  • Single:
    • "Rap Møter Banghra", TRS-10017
    • "Fasana (Tid For Tabla)", TRS-10024

[edit] The Shining

  • Single:
    • "Maze", TRS-10011

[edit] Howard & Christine

A duo consisting of Håvard Sylte [31] and Christine Hauge.

  • Single
    • 2002: "Støveldance" [32]
    • 2003: "Ooa Hela Natten" [33]
    • 2003: "I'm Not Afraid To Move On" [34]

[edit] Chixie Dicks

  • Album
    • "Sluts Of The Industry"
  • Single
    • "It's Your Duty"

[edit] LOCO

[edit] Compilations

[edit] Mpetre Hits

Joint venture with the norwegian public services, NRK's [35] channel Mpetre [36].

  • "Mpetre Hits Volum 2"
  • "Mpetre Hits Volum 3"

[edit] Deejay Charts

  • "Deejay Charts Volum 1"
  • "Deejay Charts Volum 2"

[edit] Russehits 2003

  • "Russehits 2003"

[edit] +47 Hip Hop

Joint venture with the norwegian hip hop gazette, Kingsize[37].

  • "+47 Hip Hop - En Introduksjon"


[edit] References

  1. ^ Tekstarkiv - Dagbladet.no
  2. ^ Gjør hits av skitt - Kultur - Musikk - Aftenposten.no
  3. ^ Denmark's Capella, Norway's Tribe Link | Media & Telecommunications > Movies & Sound Recording from AllBusiness.com
  4. ^ MIC Artikkel: Refses for pr-stunt
  5. ^ MIC Artikkel: Kutter barnehagestunt
  6. ^ Tekstarkiv - Dagbladet.no
  7. ^ http://no.wikipedia.org/wiki/Kjetil_Tefke
  8. ^ VG Nett - VG-lista - TOPP 20 SINGLE UKE 26, 2003
  9. ^ Tekstarkiv - Dagbladet.no
  10. ^ VG Nett - VG-lista - DINA: DINA
  11. ^ VG Nett - VG-lista - DINA: BLI HOS MEG
  12. ^ VG Nett - VG-lista - DINA: FOR EVIG MIN
  13. ^ Vg Nett - Vg-Lista - Spritneybears: A Night At Spritney Mansion
  14. ^ Vg Nett - Vg-Lista - Spritneybears: The Bumpisong
  15. ^ Vg Nett - Vg-Lista - Spritneybears: Fraglene
  16. ^ Vg Nett - Vg-Lista - Spritneybears: Ghostbusters
  17. ^ Vg Nett - Vg-Lista - Spritneybears: Woodpeckers From Space
  18. ^ Nye fjortishelter - VG Nett
  19. ^ L8R / Enter The Dragon
  20. ^ VG Nett - VG-lista - L8R: BACK IN BLACK
  21. ^ VG Nett - VG-lista - L8R: IN DA HOUSE
  22. ^ VG Nett - VG-lista - L8R: WORLD OF PAIN
  23. ^ VG Nett - VG-lista - 2PM: 2PM
  24. ^ VG Nett - VG-lista - 2PM: SONATA
  25. ^ VG Nett - VG-lista - 2PM: C'MON
  26. ^ VG Nett - VG-lista - SPLASH: SPLASH
  27. ^ Vg Nett - Vg-Lista - Spin-Up: Heart-Arrow-Star
  28. ^ Vg Nett - Vg-Lista - Spin-Up: If You Wanna Party
  29. ^ VG Nett - VG-lista - SPIN-UP: SING NA NA NA
  30. ^ Vg Nett - Vg-Lista - Spin-Up: Edge Of Breaking
  31. ^ http://en.wikipedia.org/wiki/Nrk
  32. ^ Vg Nett - Vg-Lista - Howard & Christine: Støveldance
  33. ^ Vg Nett - Vg-Lista - Howard & Christine: Ooa Hela Natten
  34. ^ Vg Nett - Vg-Lista - Howard: I'M Not Afraid To Move On
  35. ^ http://en.wikipedia.org/wiki/Nrk
  36. ^ http://no.wikipedia.org/wiki/NRK_MP3
  37. ^ Kingsize - Ferske hiphop-nyheter hver dag

[edit] Sources

[edit] External links

[edit] Artists home pages