Talk:Triune brain

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[edit] Clotaire Rapaille

I removed this paragraph from the "Triune Brain" article:

Market Researcher Clotaire Rapaille makes reference to the R-Complex in his book The Culture Code. He claims that the understanding of consumer behavior lies within the "Reptilian Brain" (also known as the unconscious). Rapaille believes that when consumers make decisions, the "Reptilian Brain" always wins ^[1].

Rapaille's work is very peripheral with regard to the subject of the article. A Google search for "reptilian brain" yielded over 80,000 hits. The idea that the limbic system and the neocortex are conscious and only the reptilian brain isn't is naive. It's obvious that tremendous amounts of processing by all the psychic functions takes place below the level of conscious awareness. For example, when one retrieves the words to express an idea there is no direct awareness of the process by which the individual words are selected. And Rapaille's theory is simplistic and nonempirical. Kevin Langdon (talk) 07:43, 29 November 2007 (UTC)