TRESemmé

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TRESemmé shampoo
TRESemmé shampoo

TRESemmé is a well known UK hair stylist brand, founded by Alberto-Culver, a hair-stylist who has been working in the trade for forty years[1].

They reached high buyer status with the ad campaign 'Professional, Affordable'[2], which by 2004, an estimated $17 million was spent on advertising[3].. TRESemmé's products are now used widely in hair salons across the UK, being recommended for hair repair treatment from heating damage caused by hair ironing and blowdrying[4].

[edit] References

  1. ^ Bittar, Christine; Positioning: Tresemme Hair Line Goes Back To Its Roots; Brandweek; [2004-06-28]; retrieved on [2007-12-24]
  2. ^ "Professional. Affordable." It says it all!; ciao!; 2006-11-25; retrieved on 2007-12-24
  3. ^ Bittar, Christine; Positioning: Tresemme Hair Line Goes Back To Its Roots; Brandweek; 2004-06-28; retrieved on 2007-12-24
  4. ^ [1]; retrieved on 2007-12-24