Trax FM
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| Trax FM | |
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| Broadcast area | Doncaster & Bassetlaw (FM) South Yorkshire (DAB) Worldwide (Internet) |
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| Frequency | 107.1 MHz (Doncaster) 107.9 MHz (Bassetlaw) 11C - EMAP South Yorkshire (DAB) Internet |
| First air date | November 22, 1998 |
| Format | Contemporary |
| Audience share | 14.2% (September 2007, [1]) |
| Owner | Lincs FM Group |
| Website | www.traxfm.co.uk |
Trax FM is an Independent Local Radio station that broadcasts Doncaster and Bassetlaw. The station is owned by the Lincs FM Group.[1] The station started as two separate licences one for Doncaster and one for Bassetlaw. In its bid to win the licence two "RSL's" were aired, the first from above a well known bakery on Frenchgate, and the second from a former private residence further from the town centre. A number of well known and established presenters were used for the RSL's, including John Marshall (Lincs fm) Craig Strong (Trent, Lincs, Century, Gem) Kenny Hague, (Trent, Leicester Sound, Fosseway) and Mike Barge /Bargey. The bid was obviously succesful. The service for Doncaster broadcasts on 107.1FM[2] from the studios on the White Rose Way in Doncaster. The signal is broadcast from the Clifton transmitter, near Conisbrough, South Yorkshire. This signal is five times more powerful than the Worksop transmitter.
The service for Bassetlaw is on 107.9FM[3] used to come from the studios on Bridge Street in Worksop. The signal is transmitted from the Worksop transmitter, north of Worksop in Bassetlaw next to the B6045, north Nottinghamshire.
Trax FM is also broadcast across South Yorkshire and the North Midlands on DAB Digital Radio on the EMAP South Yorkshire multiplex[4] and on the Internet. Trax FM on DAB and the Internet carries the Doncaster variation of the station.
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[edit] Background
Shortly, Trax FM will be departing Bassetlaw and co-locate to Doncaster [5], despite the original 107.9 station ownership being crucial in getting the more lucrative Doncaster licence. The format change will include a reduction in the hours of local broadcasting from seven hours to four hours [6].
[edit] Programmes
Nick Hancock presents the breakfast show from 5am-10am with George & Barbara on weekdays and then Jim Moore in Doncaster through the morning, including Debs Diary on a Friday, and Warren Miller is on at the same time across Bassetlaw. Then Trax legend Barghy is on for drive time from 2pm. From 6pm-11pm, there is the Evening show hosted by Tom Priestley. The weekend offers something slightly different. Saturday mornings are now called Back trax with some classic tracks from the 60s to the 90s. Sunday is your chance to chose the music on the interactive jukebox from 12 with James Stanley on Sunday afternoons. From 4pm-7pm on Sundays, the station transmits Hit40Uk.
[edit] News
Trax FM has a team of journalists covering local news for the station, during off-peak times Trax uses London based national news service Independent Radio News. Sean Allen-Moy was the regular Newsreader on the Nick Hancock Breakfast Show until recently, when he joined GMG radio owned station, Century Radio in Manchester.
[edit] Branding
As with the rest of the group the station's slogan is "Hits and Memories" and all jingles are resings of the "Link Up" package from S2blue [2].
[edit] References
- ^ The Lincs FM Group - Trax FM. Lincs FM Group. Retrieved on 2007-05-27.
- ^ Trax FM 107.1 Doncaster. Lincs FM Group. Retrieved on 2007-05-27.
- ^ Trax FM 107.9 Bassetlaw. Lincs FM Group. Retrieved on 2007-05-27.
- ^ EMAP Digital Radio - South Yorkshire Multiplex. EMAP. Retrieved on 2007-05-27.
- ^ Trax FM departs Bassetlaw. Radio Today (2007-03-16). Retrieved on 2007-03-17.
- ^ Format Change Request Form OfW 332 (pdf). Ofcom (October 2006). Retrieved on 2007-03-17.
