Tracy Fullerton

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Tracy Fullerton (born 1965) is an American game designer, educator and writer. She is currently an Associate Professor in the USC Interactive Media Division of the USC School of Cinematic Arts and Director of the Electronic Arts Game Innovation Lab. Fullerton is the author of Game Design Workshop: A Playcentric Approach to Creating Innovative Games, a game design textbook advocating a playcentric design process. Credits include faculty advisor for the award-winning student games Cloud and flOw, and game designer for The Night Journey a unique game/art project currently in production with media artist Bill Viola.

Prior to joining the USC faculty, she was president and founder of the interactive television game developer, Spiderdance, Inc. Spiderdance’s games included NBC’s Weakest Link, MTV’s webRIOT, The WB’s No Boundaries, History Channel’s History IQ, Sony Game Show Network’s Inquizition and TBS’s Cyber Bond. Before starting Spiderdance, Fullerton was a producer and creative director at the New York design firm R/GA Interactive. While there, she created games and interactive products for clients including Sony, Intel, Microsoft, AdAge, Ticketmaster, Compaq, and Warner Bros. among many others. Notable projects include Sony’s Multiplayer Jeopardy! and Multiplayer Wheel of Fortune and MSN’s NetWits, the first multiplayer casual game. Additionally, Fullerton was Creative Director at the interactive film studio Interfilm, where she wrote and co-directed the “cinematic game” Ride for Your Life, starring Adam West and Matthew Lillard. She began her career as a designer at Robert Abel’s company Synapse, where she worked on the interactive documentary Columbus: Encounter, Discovery and Beyond and other early interactive projects.

Fullerton’s work has received numerous industry honors including an Emmy nomination for interactive television, best Family/Board Game from the Academy of Interactive Arts & Sciences, I.D. Magazine’s Interactive Design Review, Communication Arts Interactive Design Annual, several New Media Invision awards, iMix Best of Show, the Digital Coast Innovation Award, IBC’s Nombre D’Or, Time Magazine’s Best of the Web and The Hollywood Reporter’s Women in Entertainment Power 100.

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