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South Africa is a popular tourist destination, and a substantial amount of revenue comes from tourism[citation needed]. Among the main attractions are the diverse and picturesque culture, the game reserves and the highly regarded local wines. In recent years, tourism in South Africa has seen high growth with the first five months of 2007 showing the highest levels of tourism in South Africa since 1998. Figures released by Marthinus van Schalkwyk, Minister of Environmental Affairs and Tourism show a decided increase in foreign visitors.
[edit] Ecotourism
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It is difficult to know if there is regulation of the term 'ecotourism' as well as what a foundation/association/company needs to do to fall into the category of 'eco-travel'. However, there is a non-profit association that represents the private sector of the "incoming tourism industry in South Africa" (which is a large group) called the South African Tourism Services Association (SATSA), they are "dedicated to providing and maintaining the highest possible standards in the tourism industry within South Africa." (SATSA, 2007) SATSA is focused on the accountability, integrity, and quality control of the tourism industry in South Africa as well as with the companies and associations they are connected to. In addition to SATSA, the website responsibletravel.com partnered with The Times, World Travel Market and Geographical Magazine have established the Responsible Tourism Awards. The goal of the award is to "recognize individuals, companies and organizations in the travel industry that are making a significant commitment to the culture and economies of local communities and are providing a positive contribution to biodiversity conservation." (www.responsibletourismawards.com, 2001)