Tourism in China

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Tourism in China has greatly expanded over the last few decades. The emergence of a newly rich middle class and an easing of restrictions on movement by the Chinese authorities are both fueling this travel boom. China has become one of the world's most-watched and hottest outbound tourist markets. The world is on the cusp of a sustained Chinese outbound tourism boom.^{[citation needed]} According to the World Tourism Organization (WTO), in terms of total outbound travel spending, China is currently ranked seventh and is expected to be the second-fastest growing in the world from 2006 to 2015, jumping into the number two slot for total travel spending by 2015.

Contents 1 History 2 Local tourism 3 Inbound 4 Outbound 5 Language 6 Famous sites 6.1 Hainan 7 Tourist resources 7.1 Natural Sites 7.2 Historical and Cultural Sites 7.3 Folk Customs 8 Tourist themes 9 Tourist services 10 See also 11 References 12 External links

[edit] History

Between 1949 and 1974, the People's Republic was closed to all but selected foreign visitors. Beginning in the late 1970s, when the leadership decided to promote tourism vigorously as a means of earning foreign exchange, China quickly developed its own tourist industry. Major hotel construction programs greatly increased the number of hotels and guest houses, more historic and scenic spots were renovated and opened to tourists, and professional guides and other service personnel were trained.

The expansion of domestic and international airline traffic and other tourist transportation facilities made travel more convenient. Over 250 cities and counties were opened to foreign visitors by the mid-1980s. Travelers needed only valid visas or residence permits to visit 100 locations; the remaining locales required travel permits from public security departments. In 1985 approximately 1.4 million foreigners visited China, and nearly US$1.3 billion was earned from tourism. In 1985 there were 1.4 million tourists to visit China.

[edit] Local tourism

Travel within China has become easier in recent years with the lifting of travel controls, massive investment in transportation facilities such as roads, railways and airlines, and the rapid rise in incomes. The number of domestic tourists increased from 695 million in 1998 to 878 million in 2002, boosting domestic tourism receipts from Rmb239.1 billion (US$28.9 billion) to Rmb387.8 billion (US$46.9 billion).

[edit] Inbound

China has become a major tourist destination, especially since its opening to the world in the late 1970s. In 1978, China received about 230,000 international foreign tourists, mostly because of the severe limitations that the government placed on who was allowed to visit the country and who was not.^[1] In 2006, according to the UNWTO, China received 49.6 million international visitors, making it the fourth most visited countries in the world.^[2]

While the gap between the massive luxury hotels in the big cities and the more limited facilities elsewhere, hotel building continues apace. The number of tourist hotels shot up from 5,782 in 1998 to 8,880 by 2002.

By 2003 China had some 9,751 tourist hotels and a burgeoning hospitality industry, much of it joint ventures with foreign partners.

Two major factors that will cause a rapid increase in inbound tourism for the next five years are the 2008 Summer Olympics and the Shanghai 2010 Expo.

[edit] Outbound

Rising middle class incomes and a pent-up demand to see the rest of the world will make China one of the most significant outbound tourism markets in the coming decade. Controls on foreign travel are being gradually eased. Rising disposable incomes and constant exposure to foreign countries on television have also contributed to a surge in outward tourism. One indication of this is the increase in the number of travel agencies, from 6,222 in 1998 to 11,552 in 2002, which has accompanied a rise in the number of Chinese tourists going abroad from 3.2 million to 10.1 million in the same period. The proportion of Chinese going abroad for "private purposes" rose steadily during that time from 38.1% to 60.8%. Almost all the growth in travel agencies has so far been in Chinese-owned agencies, which increased from 4,910 to 10,203, while international travel agencies in China have remained at just over 1,300.

Chinese nationals spent more than US$15 billion on tourism abroad in 2002, and US$19.1 billion in 2004. In 2006 some 34.5 million mainland Chinese trips were taken outside of China.^[3] China has been the leading source of outbound tourists in Asia since 2003, though most Chinese tourists (71% in 2005) only go to Hong Kong and Macau.^[4]

The impact of Chinese outbound tourism is starting to be felt in Asia (17% in 2005), with far fewer going to Europe (5% in 2005) and elsewhere. In addition, Chinese tourists are among the biggest spenders when they travel overseas, making them a highly desired market.^[5]

Mainland Chinese are currently able to take organized leisure tours to over 100 countries that have "Approved Destination Status". The major omission on that list, and the one place that more Chinese want to visit than any other, is the United States. However, by 2020 China is projected to produce 100 million outbound trips going to every corner of the globe, making it the largest producer of tourists in the world, by far.^[4]

[edit] Language

Even though English is becoming more and more popular in China, most Chinese people do not understand English. Mandarin is virtually universal in Mainland China, though many dialects do exist, with some, like Cantonese having millions of speakers. Although many Chinese do not speak English, due to the educational system many Chinese near and in urban areas can read and write, even though they may have difficulty with spoken English.

[edit] Famous sites

The most popular tourist attraction in China is the Great Wall of China. Also popular are the Forbidden City in Beijing, which was the center of Chinese Imperial power, and the Terracotta Army of the Qin Dynasty Emperor's mausoleum in Xi'an, a vast collection of full-size terracotta statues of Chinese Imperial soldiers and others.

See also: World Heritage Sites in China

• The Bund, Shanghai, an elegant parade along the Huangpu River of colonial architecture juxtaposed with Shanghai's skyscrapers
• Caohai, Guizhou, where many experience being punted along this shallow lake to see many of China's varied birdlife
• Changbai Mountains, an important nature reserve home to the rare Siberian tiger
• Chengde, Hebei, home to the Mountain Resort, the world's largest existing imperial garden.
• Confucius Mansion, the site of this complex in Qufu, Shandong, was home to nearly eighty generations of the great sage's clan.
• Dazu Rock Carvings
• Forbidden City, Beijing, once the center of the 'Chinese imperial universe' and off-limits to the masses - now open to all
• Grand Canal of China
• Great Wall of China
• Guangzhou, Guangdong where the finest of the classic Cantonese breakfast dim sum is tried
• The Hanging Temple and Yungang Grottoes, near Datong in Shanxi are two incredible sites, a temple clinging to a precipice and a series of grottoes containing a panoply of Buddhist statuary
• Hong Kong cityscape, especially the skyline of Hong Kong Island from Tsim Sha Tsui
• Ice Festival ("Harbin International Ice and Snow Sculpture Festival"), Harbin, Heilongjiang, where extravagant and bizarre sculptures can be seen from life-size ice castles with rainbow lighting to fantastical snowy tableaux
• Jiuzhaigou Valley
• Leshan Giant Buddha, Sichuan the world's largest carved Buddha
• Lijiang City, Yunnan, a classic old town of narrow cobbled alleyways and courtyard houses
• Lijiang River, Guangxi, where boat trips are taken to see the contorted peaks that have been immortalized in Chinese scroll paintings
• Longmen Grottoes, a parade of Buddhist figurines and reliefs, near Luoyang, Henan
• Luzhi
• Mogao Caves, these 1,000-year-old man-made caves on the old Silk Road contain some of China's most impressive Buddhist heritage
• Mount Emei
• Mount Everest, highest mountain on Earth
• Mount Huangshan
• Mount Jiuhuashan
• Mount Lushan
• Mount Qingcheng
• Mount Tai (or Tai Shan), Shandong, a holy peak home to immaculate temples and pavilions
• Mount Tianzhu
• Mount Wudang
• Old Yalu Bridge, Dandong, Liaoning, this half-demolished bridge to North Korea is still an important relic of the Korean War.
• Pingyao
• Sichuanese teahouses
• Silk Road, abandoned cities along this famous ancient trading route.
• Summer Palace
• Suzhou, Jiangsu, a venerable mercantile city, dotted with elegant walled gardens
• Taijiang, Guizhou -- where tens of thousands of the ethnic Miao people participate in the annual three-day Sisters' Meal Festival.
• Temple of Heaven
• Terracotta Army, in Shaanxi near Xi'an, the former ancient capital, these 2,200 year old life-size soldiers guard the tomb of China's first emperor.
• Three Gorges
• West Lake
• Xiamen, Fujian -- Gulangyu Island, famous for its colonial architecture
• Xishuangbanna, Yunnan, home to one of China's most unique minorities - the Dai people
• Yabuli Ski Resort, Heilongjiang, the country's largest ski resort where many Chinese take their skiing holiday.
• Yangtze River, a river cruise down this river to see the awesome scenery and a wealth of historical sights
• Yellow River, one of the world's greatest rivers, offering a range of vistas, including the turbid Hukou Falls
• Potala Palace (布达拉宫) -- Potala Palace was originally built by King Songtsen Gampo in 637 to greet his bride Princess Wen Cheng of the Tang Dynasty of China.
• Dali -- some of the oldest still intact structures in Southwest China (西南). No trip to Dali is complete without taking a cruise on one of the many boats plying the waters of Lake Erhai.

[edit] Hainan

Hainan Island, sometimes referred to as "Hawaii of the Orient" is located off the south coast of mainland China. It hosts most of China's tropical resorts, and because of this, is extremely popular with mainland Chinese, as well as those from Hong Kong and nearby Asian countries. During the past few years, the Chinese government has heavily promoted Hainan Island as a world class resort with beaches and golf courses which are plentiful on Hainan Island. In addition, the ability to visit traditional Li and Miao cultural villages, hike among lush tropical rain forests and mountainsides, and visit significant cultural artifacts from long ago dynasties, has had a significant effect on tourism on the island. The Chinese and Hainan governments intend to continue to spend a great deal of money on infrastructure (December 2004 completion of Hainan to mainland China train; and, around the island expressways for cars and buses) and promotion of Hainan Island.

[edit] Tourist resources

Tourist resources in China can be divided into three main groups: natural sites, historical and cultural sites, and folk customs.

[edit] Natural Sites

China's mountains, lakes, valleys, caves and waterfalls:

Mount Taishan in the east, Mount Hengshan in the south, Mount Huashan in the west, Mount Hengshan in the north, and Mount Songshan in the center of China have been called the Five Sacred Mountains since antiquity. Mount Taishan, which snakes through central Shandong Province, is admired by Chinese as paramount among them. Another mountain celebrated for its beauty is Mount Huangshan in southern Anhui Province, known for its graceful pines, unusual rocks, cloud seas and hot springs.

Jiuzhaigou, Huangguoshu Waterfalls, and Guilin are all located in southwestern China. Jiuzhaigou in northern Sichuan Province is a beautiful "fairyland valley" running over 40 km through snow-covered mountains, lakes, waterfalls, and forest. The Huangguoshu Waterfalls in Guizhou Province are a group of waterfalls, 18 above-ground and four below, which can be heard from five km away. The Lijiang River in Guangxi Zhuang Autonomous Region winds its way through karst peaks for 82 km between Guilin and Yangshuo.

On the plateau in northern China are many spectacular lakes. The Tianchi (Heavenly Pool) in the Tianshan Mountains in Xinjiang Autonomous Region is 1,980 meters above sea level. This 105-m-deep lake is crystal clear, the high mountains surrounding it carpeted with green grass and colorful flowers.

Along the renowned Three Gorges of the Yangtze River are many scenic spots and historical sites; the Qutang Gorge is rugged and majestic, the Wuxia Gorge elegant, deep and secluded, the Xiling Gorge full of shoals and reefs and rolling water. The Lesser Three Gorges are lush with greenery, flanking water so clear you can see to the bottom. The Three Gorges Dam built here is China's biggest key hydro-power project.

[edit] Historical and Cultural Sites

China's long history has left many cultural relics and the title of "China Top Tourist City" has gone to the first group of 54 cities. The Great Wall, a symbol of the Chinese nation, is also a prime example of historical sites that have become major tourist attractions. As the greatest defense-structure project in the history of human civilization, it dates back more than 2,000 years ago to the Spring and Autumn and the Warring States periods - huge in its scale and grandeur, it rates as a world wonder. There are 10 sections of the Great Wall open to tourists, including the passes, blockhouses and beacon towers at Badaling in Beijing, Laolongtou in Hebei and Jiayuguan Pass in Gansu Province.

Grottoes filled with precious murals and sculptures are concentrated along the ancient Silk Road in Gansu Province. The best known are the Mogao Caves, a "treasure house of oriental art", with 492 caves with murals and statues on the cliff faces. There are 45,000 sq m of murals and over 2,100 colorful statues, all of high artistry. In the south, grotto art is represented in Sichuan Province by the Leshan Giant Buddha, carved into a cliff face. Seventy-one meters high and 28 meters wide, it is the largest sitting Buddha in stone, showing the carving skill of ancient craftsmen.

The Shaolin Temple in Henan Province, the birthplace of Chinese Zen Buddhism and famous for its Shaolin kungfu martial arts, dates back to 495 A.D. Here can be seen the Ming period Five-Hundred-Arhats Mural and Qing period Shaolin kungfu paintings. In central China's Hubei Province, beautiful Wudang Mountain, with 72 peaks in 30 sq km, is a sacred site of Taoism, which preserves China's most complete, largest-scale and best ancient Taoist architecture. In western Sichuan Province, Mount Emei, dotted with ancient Buddhist temples and structures, is one of China's four holy Buddhist mountains｡

Most of China's 101 cities classified as famous historical and cultural cities are over 1,000 years old. South of the Yangtze River, Suzhou and Hangzhou, long known as "paradise on earth", are crisscrossed with rivers, lakes, bridges, fields and villages, as beautiful as paintings. Today's well-preserved ancient city of Pingyao in central Shanxi Province was built in the Ming Dynasty but was also the site of the Neolithic era Yangshao and Longshan cultures, 5,000 to 6,000 years ago. Ancient Lijiang in Yunnan Province is not only the center of Dongba culture of the Naxi ethnic group but also a meeting place for the cultures of Han, Tibetan and Bai ethnicities. Built in the Song Dynasty, this city has many stone bridges, stone memorial arches and dwelling houses, which provide precious materials for architectural history and can be called a "living museum of ancient dwelling houses."

[edit] Folk Customs

"March Street" celebrated by the Bai people in Dali, Yunnan Province, is associated with the Buddhist Goddess of Mercy suppressing a devil to help the Bai people. It became traditional to burn incense and offer sacrifices to commemorate her virtues every year and the festival has become a major annual gathering for Bai commercial, cultural and sports activities.

The Water-Sprinkling Festival of the Dai ethnic group in Xishuangbanna, Yunnan Province, is a lively occasion taking place in the spring. People chase and pour water (a symbol of good luck and happiness) over each other, among other activities such as dragon boat racing and peacock dance.

Lugu Lake between Sichuan and Yunnan provinces has become a tourist destination following the building of a new highway giving access to this area. The matriarchal society of the 30,000 local Mosuo people is noted for its "no marriage" traditions and is called the last women's kingdom on the earth. Mosuo women, local dugout canoes and undulating singing style are considered unique to Lugu Lake.

[edit] Tourist themes

The China National Tourism Administration promotes a tourist theme every year; 1992 was "Friendly Sightseeing Year." Then came "Landscape Tour", "Tour of Cultural Relics and Historical Sites", "Folk Customs Tour", "Holiday Tour", and "Ecological Environment Tour." From 2000 to 2004, the themes were "Century Year", "Sports and Health of China", "Folk Arts of China", and "Culinary Kingdom of China", and "Catch the Lifestyle."

The themes for 2005 are "China Travel Year" and "Beijing 2008 -- Welcome to China." In order to strengthen exchange and cooperation with the international tourism industry, the China National Travel Administration is planning a series of related events, including the Shanghai-hosted "2005 International Tourism Fair of China", the Beijing-hosted 2005 annual meeting of the Federation of Travel Agencies of France, and "the 2005 China-Australia Tourism Symposium." The China International Online Travel Fair 2005 held in March was comprehensive, providing a online exchange and trading platform between tour companies themselves and with their customers.

[edit] Tourist services

The fast development of China's transportation infrastructure provides wide-ranging travel for domestic and overseas tourists. Throughout China a great many hotels and restaurants have been constructed, renovated or expanded to satisfy all levels of requirement, and there are now 9,751 hotels with star ratings. All large or medium-sized cities and scenic spots have hotels with complete facilities and services for both domestic and international visitors.

China currently has 1,364 international travel agencies, 249 of them located in Beijing, Shanghai, Tianjin and Chongqing. On June 12, 2003, the China National Tourism Administration and the Ministry of Commerce jointly issued Interim Regulations on the Establishment of Foreign-funded or Wholly Foreign-owned Travel Agencies. On July 18, 2003, the China National Travel Administration approved the registration of JALPAK International (China) Ltd. as the first wholly foreign-owned travel company to enter China's tourist market. The company has started operations in Beijing, mainly handling Japanese tourism in China. On December 1, 2003, TUI China Travel Company was formally established in Beijing -- the first overseas-controlled joint venture in China's tourism industry. The controlling party is Martin Buese China Limited and TUI Europe's largest travel group. Their Chinese partner is China Travel Service that has a network of over 300 local offices.

[edit] See also

• Archaeology of China
• Chinese cuisine
• Chinese tea
• Culture of China
• Geography of China
• Go10000 - search engine
• History of China
• List of tourist locations in Taiwan
• Tourist attractions of Beijing

[edit] References

This article contains material from the Library of Congress Country Studies, which are United States government publications in the public domain. [1]

[edit] External links

• Top attractions in China
• China travel guide from Wikitravel
• China National Tourist Office (CNTO)
• China National Tourism Administration (CNTA)
• Health Information for Travelers to China U.S. Centers for Disease Control and Prevention (CDC).
• China Tourism Statistics
• The Phenomena of Collective Travel Magazine article on tourism in China

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