Total (breakfast cereal)

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Total is a breakfast cereal made by General Mills. It consists of whole grain wheat flakes. It supplies 100% of the US Department of Agriculture's (USDA) recommended daily allowance for each of the following different vitamins and dietary minerals: vitamin C, calcium, iron, vitamin E, thiamin, riboflavin, niacin, vitamin B6, folic acid, vitamin B12, pantothenic acid and zinc.

Other varieties of Total include:

  • Total Brown Sugar & Oats (discontinued)
  • Total Corn Flakes (discontinued)
  • Total Honey Clusters
  • Total Protein (discontinued)
  • Total Raisin Bran
  • Total Vanilla Yogurt
  • Total With Strawberries
  • Total Cranberry Crunch
  • Total Whole Grain

These varieties may provide different vitamin and mineral percentages from regular Total. For example, Raisin Bran does not provide vitamin C.

[edit] Ingredients

Whole grain wheat, sugar, calcium carbonate, corn syrup, salt lactose, distilled monoglycerides, vitamin C (sodium ascorbate), zinc and iron (mineral nutrients), vitamin E (tocopheryl acetate), niacinamide, calcium pantothenate, annatto extract color, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin mononitrate), folic acid, vitamin A (Palmitate), vitamin B12, and vitamin D. Freshness is preserved by BHT, a synthetic antioxidant (preservative).

Exchange: 1.5 Starch

Whole grain rice and corn bran have been dropped as ingredients.

[edit] Marketing slogans

Marketing slogans for Total have included:

  • "The Big G Vitamin Cereal" (1960s)
  • "One Bowl, 100%" (typically shown with commercials showing people having to eat a whole stack of bowls of other cereals to get the same 100% nutritional value)
  • "100 Calories. 100% Percent"

[edit] External links