Tornel
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Tornel o Hulera Tornel is a mexican entrepise and only survivent tire producer in Mexico, that is a dedicated to make tires and other Car-industry related products. Founded in 1933 by mexican businessman Armando Tornel Murillo to which in October 2006 became part of the Worldwide Tire Industry Hall of Fame. Tornel has been consolidated like #1 Latin America tire entrepises and one of the largest in the world.
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[edit] First steps
Tornel was founded by Armando Tornel Murillo originary from de El Salto de Juanacatlán, Jalisco México; it entered on the tire work when he was only 15 years old since worked as a tire seller, additionally, studying in the night school of San Indelfonso on Mexico City. years after went to United States where he studied the technic carrer of Tire Engineering in Smithers Laboratories, and rubber technology in Vanderbilt Laboratories, with practices in Goodyear Tire and Rubber Company, and Mohawk Tire and Rubber in de Akron, Ohio city. When it returns, ran the 1933 years. Joined his father and together they opener a tire-sale business with 27 workers, that was locate in Hidalgo Avenue number 91, on Historic Downtown.
[edit] Compañía Hulera El Centenario
Altough 1937, the business was consolidated. Compañía Hulera El Centenario produced and marketed her tires America and All States. Already in the 40s decade the company they had to renew since in this decade it starts to sue more energy, supplies, perssonal and colective transport. Just 14 years afted, it change the name to Hulera Tornel, that produced, additionally, rubber and material for tire renew.
[edit] Born
In 1951 Hulera el Centenario it change her name to Hulera Tornel the which it still today. In this name, Tornel Murillo assumed the chairme. Her two brothers, Raul y Salvador joined later, in other key posts. Unfortunately, of these eight children, today only survive Armando., In 50s decade the enterprise it launches in other sectors and it starts making bicycle tubes but also devised new techniques for making and in 1968 it stars to make bicycle tires.
[edit] Development, growth and consolidation
Although in 70's decade that it may say that is the point on the wich it starts to grow incredibly Hulera Tornel, but also it starts to rivalize with other national tire companies like General Popo, Euzkadi and Hercules the oldest of all. On this time Tornel it starts to launch most modern products like the tire tubes that the manufacture was with point technology and additionally it incursionated on making of tire for trucks, buses and light-trucks.
Altough in 80's brought a crissis to Mexico this due to evaluations which caused the closing of Mexican Tornel Competitors: General Popo, Euzkadi and Hercules. When these entrepises observed these closing, put it beards to soak and still the bussines together specialization in the niche sales to retail to vehicles and trucks. This movement it allows still force in the market.
With closing of these factories Tornel had a free way on the market but not for many time since later fall the foreign tire entrepises the whiches would the real competition. When competition came up with Goodyear, Bridgestone, Michelin, Firestone and BFGoodrich". However, despite the incursion of foreign companies mentioned above, the market presence and Tornel prestige was not diminished at all.
[edit] Today
Today, the entrepise bill with five factories situated on Distrito Federal, and in Tultitlán, Estado de México,with a laboral roster of 1500 sindicalizated workers, and exporting products worldwide. Currently Don Armando Tornel it still in front to company, together with family. Also Tornel has been writted name on International Tire Industry Hall of Fame on Octubre 2006 in a ceremony on Las Vegas, Nevada.
[edit] A long-term vision
On mid-1930s, few had a vision of what, on the following year, would become on the stongest economic sectors. Armando Tornel was one of he and was left reaching for his intuition: the automotive industry grow, imparable. These is one of the factors by which the Armando Tornel Murillo business prospered in a manner incredible.
Tornel not compete mainly focused with the big international companies. It is set at one of its main operating factors: the tires. Thus, he became one of the initiators of companies manufacturing tyres stronger Mexico. At present has a strong presence felt in the market domestically and internationally.
