Tokarta

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Tokarta is a virtual art gallery. It allows artists to display and sell their art work online, but has a strong focus on artist's rights. It was set up by a small group of artists to look after the needs of - and fairly represent - other artists online.

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[edit] History

Tokarta was launched in February 2007 by Girts Gailans and Jan Bickerton and is based in Devon, England.

[edit] Ethos

Tokarta was set up to fairly represent artists online. Unlike conventional art galleries, Tokarta does not charge commission on art works sold, but rather charges artists a rental fee for their space. Each time a work is sold on Tokarta, the money goes directly to the artist. Artists are encouraged to set a fair price for their works. They can also choose to sell their works in a selection of currencies. Their art is actively marketed by Tokarta on the artists behalf.

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