Todd Davis

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Richard Todd Davis [1][2] is the founder of LifeLock, a personal fraud protection company. [3] [4] Davis is known for regularly giving out his Social Security number (457-55-5462) in advertisements as a way of publicizing the LifeLock service. A fraudster in Texas obtained a $500 loan using Davis's social security number, prompting some customers to file lawsuits alleging flaws in the LifeLock system and the way it's advertised.

[edit] References

  1. ^ The Charleston Gazette - News - ID theft protection firm sued
  2. ^ Class Action Alleges Deceptive Marketing by Lifelock
  3. ^ Fraud-prevention pitchman becomes ID theft victim - CNN.com
  4. ^ Interview with Todd Davis, CEO of LifeLock