Talk:Thinking man's crumpet

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There was a vogue in the 1960s for advertisers to describe things as "the thinking man's X," in an attempt to appeal to consumers who considered themselves high-brow (another 1960s term). I cannot think of any examples, sadly, but they would on the lines of "Volvo: the Thinking Man's Car" or "Newsweek: The Thinking Man's newsmagazine." ~~RKH