Theo Kelly
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Theo Kelly was manager of Everton Football Club from 1939 to 1948.
[edit] Pre-war
Everton were one of the last league teams to appoint a manager. Before this, the team selection was made by coaches and boardroom members. Theo Kelly had been club secretary before his appointment as manager in May 1939 and had been closely involved in team matters, so there is some dispute when he actually took over. Kelly was ambitious and a self-publicist, manoeuvring himself into the position after the untimely death of his successful predecessor, Thomas H. McIntosh. While he was club secretary Theo Kelly devised the club badge and motto.
The Football League First Division of 1938-39 had already been won by Everton by the time that Kelly was appointed as full-time manager. The League was then suspended for seven seasons during the war though some matches were played with Kelly in charge.
[edit] Post-war
After the war Kelly disagreed with Joe Mercer. Kelly accused Mercer of not trying in an international against Scotland, but in reality Mercer had sustained a severe cartilage injury. Even after consulting an orthopaedic specialist, Kelly refused to believe him and Mercer had to pay for the surgery himself (after 14 years with the club). Understandably upset, Mercer moved in 1946 for £9,000 to Arsenal, although he commuted from Liverpool. Theo Kelly brought Mercer's boots to the transfer negotiations to prevent Mercer having a reason to go back to say goodbye to the other players at Everton.
Kelly was also unable to persuade Tommy Lawton to stay and he attempted to sell T.G. Jones to A.S. Roma to raise £15,000, but exchange control prevented the transfer. Many players saw Kelly as a remote, autocratic and petty figure. Dixie Dean said that the main reason for leaving Everton in 1937 was Theo Kelly. Kelly distrusted players bought on the transfer market and so the playing resources were quickly depleted.
After two poor seasons (finishing 10th and 14th) and a poor start to the 1948-49 season in which Everton finished 18th, Kelly resigned as manager in September 1948 and reverted to being club secretary. Cliff Britton replaced him as manager, though relegation in 1950/51 can be partly traced back to Kelly's period as manager. Kelly was better known for his administrative skills and to his credit he left the club in a better financial state.
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