Theming

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Theming is the "the use of an overarching theme, such as western, to create a holistic and integrated spatial organization of a consumer venue." [1]Themes are usually derived from history, or other cultures, but can also be based on fantasy. Theming can vary in intensity from just interior design, to whole architecture based on the theme, with Theme Parks being one of the largest scale applications of theming. Theming is applied to themed spaces which may include theme parks, restaurants, casinos, museums, airports, resorts and other spaces. Consumers sometimes theme their homes with specific themes and Internet spaces are also themed.

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[edit] References

Mark Gottdiener,The Theming of America, Westview Press, 2001, ISBN: 0813397650

Scott A. Lukas, ed., The Themed Space: Locating Nation, Culture, and Self, Lexington Books, 2007, ISBN: 0739121421

Wood, Natalie T. and Caroline Munoz. (2007) “No Rules, Just Right or is it? The Role of Themed Restaurants as Cultural Ambassadors.” Tourism and Hospitality Research 7(3/4), 242-255.

Munoz, Caroline K, Natalie T. Wood and Michael R. Solomon (2006) “Real or Blarney?: A Cross-Cultural Study of Perceived Authenticity in Irish Pubs” Journal of Consumer Behaviour, 5 (6), 222-234.

Lego, Caroline K, Natalie T. Wood, Michael R Solomon and Stephanie McFee (2002), "A Thirst for the Real Thing in Themed Retail Environments: Consumer Authenticity in Irish Pubs,” The Journal of Foodservice Business Research, 5 (2), 61-74.

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