The Truth About De-Evolution

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This article is about the Devo music video. For the home video release by Devo, see The Complete Truth About De-Evolution

The Truth About De-Evolution (full title: In The Beginning Was The End: The Truth About De-Evolution) was the first music video created by the band Devo. Filmed in 1974, it contains two separate songs: Secret Agent Man and Jocko Homo. It won First Prize at the Ann Arbor film festival, and was routinely screened before Devo live concerts.

[edit] Synopsis

The film begins with an extreme close-up of a television, switching between channels while odd gibberish noises play in the background. The film title is superimposed over the television screen. The scene fades to a shot of a factory (filmed at the Goodyear World of Rubber in Akron, Ohio). Members of Devo in its quartet stage are seen in blue workmen's suits, operating machinery, until one notices it is time to go. All the band members wear clear face masks, except for Mark Mothersbaugh, who appears in his Booji Boy mask. The members leave work and get into a car. They pull up behind a club (allegedly JB's in Kent, Ohio) and enter, carrying instruments. A sign on the door reads "Tonight: 15-60-75", a snide reference to The Numbers Band, which Gerald Casale played bass for at one point. The Secret Agent Man performance begins, featuring Bob Mothersbaugh on guitar, Gerald Casale on bass, Jim Mothersbaugh on electric bongos, and Mark Mothersbaugh/Booji Boy on synthesizers. The performance routinely cuts away to bizarre visuals, such as two men in monkey masks spanking a woman with ping-pong paddles, or a punk playing a double-neck guitar plugged into a space heater. The segment ends with a fadeout of Mark Mothersbaugh in a John F. Kennedy mask.

The Jocko Homo segment begins with Booji Boy running through an Akron parking lot. He enters a building through the fire escape to meet with General Boy. They exchange papers, and General Boy makes a statement: "In the past this information has been suppressed, but now it can be told. Every man, woman, and mutant on this planet shall know the truth about de-evolution."

Booji replies with a famous line: "Oh, dad, we're all devo!"

A series of rapid-fire cuts of the letters in "Devo" appears (with the music of mechanical man found on the hardcore devo album), and then we cut to Mark Mothersbaugh in a Kent State classroom (actually the Governance Chambers), delivering a lecture. As Motherbaugh delivers the lyrics to Jocko Homo, the classroom enters a frenzy of excitement, ending in a near riot.

The film ends with a scene of Booji Boy being stabbed and his mask removed. Then the credits play in a style similarly to the title with an extremely distorted version of "Because" by The Beatles playing. The film ends with a shot of the word "Devo" in neon flashing off.

[edit] Trivia

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  • Devo has claimed, occasionally, that the film contains subliminal messages, which allowed it to win at Ann Arbor.
  • The ping-pong paddles shown in the Secret Agent Man segment have images of Richard Nixon and Chairman Mao on them.
  • The "Shine On America" mural shown in the pre-Jocko Homo segment also appears on the cover of The Akron Compilation, an album of songs by Akron area bands.
  • This is the only Devo music video to feature the four-member lineup.
  • The synthesizer music featured in the pre-"Jocko Homo" segment was sampled by the French electronic group Justice for their high-profile 2007 album "Cross." The sample appears in the song "Stress."