The New Release
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| The New Release | |
|---|---|
| Type | |
| Founded | 2002 |
| Headquarters | Houston, TX |
| Industry | Retail/DVD rental |
The New Release, based in Houston, is part of privately-held TNR Entertainment Corp. TNR is backed by an institutional investor group including Celerity Partners, LP of Los Angeles; Chapton Partners, LP, a Houston family partnership; Laminar Direct Capital, L.P., a member of the D. E. Shaw group of companies and MCG Capital, a leading specialized financial services company and financial advisor [1].
The company owns and operates automated DVD rental kiosks, primarily located in grocery stores. Each interactive kiosk holds up to 1,000 DVDs, including new releases and classic titles [2]. To rent a movie, consumers swipe their credit card, make their selection and the machine the dispenses the movie(s) [3]. The charge per rental is $1 per day; keeping a DVD more than 14 days is effectively the same as purchasing the DVD.
The kiosks are widely located at stores including Albertson's, Dillon’s, Kroger, Publix and others -- and past promotions have included a “Movie Lover’s Survey,” “Movie For a Year” and a “First Movie Free.”
[edit] History
Founded in 2002, The New Release focuses primarily on the grocery channel. The first kiosks were installed in Houston, HEB locations, with later expansion into Dallas Kroger locations [4].
[edit] Promotions
The New Release periodically creates promotions to entice current consumers and attract new ones. The New Release held a “Movie Lover’s Survey,” where they gave away free movies to the first 500 respondents [5].
Recently, The New Release gave away “Movie For a Year” to 45 customers throughout North America [6].
In the past, The New Release produced a “First Movie Free” promotion in many of its locations nationwide [7].
