The Meatrix
From Wikipedia, the free encyclopedia
The Meatrix is a multiple award-winning short Adobe Flash film criticizing the methods of industrial agriculture. It was made by the green messaging firm Free Range Studios in 2003 as a commissioned project for GRACE, the GrassRoots Action Center for the Environment, and two sequels were released in 2006.
In a dark satire of The Matrix, Leo, a pig on a seemingly bucolic family farm, is approached by Moopheus, an anthropomorphic bull. Moopheus shows Leo that the farm he has known is an illusion, and that he is really trapped in a horrific factory farm. Leo and Moopheus then work to break out of the Meatrix and help others do the same, with some help from a third character, Chickity.[1][2] The animated short aims to encourage consumers to purchase organic food products and free-range meats.
The Meatrix has won a number of awards,[3] including a 2005 Webby and the Annecy 2004 Netsurfers Award for Short Films. Free Range Studios claims that over 15 million people have viewed The Meatrix, [4] and it has been translated, either dubbed or subtitled, into a total of 39 languages besides English. [5] The Meatrix and its two sequels can be found as bonus material on the DVD for Fast Food Nation.
[edit] References
- ^ Klaus Fog, Christian Budtz, Baris Yakaboylu. "Storytelling: Branding in Practice", Springer. ISBN 3540235019.
- ^ "The Meatrix", Dexigner, May 19, 2005.
- ^ The Meatrix: Film Festivals and Awards
- ^ The Meatrix: News
- ^ The Meatrix: International
[edit] External links
- The Meatrix short film
- The Meatrix II: Revolting
- The Meatrix II 1/2
- Free Range Studios, the film's creator
- Sustainable Table and Free Range Graphics - the film's producers
