The Mail on Sunday

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This article is about the newspaper. For the album by Flo Rida, see Mail on Sunday (album).
The Mail on Sunday
Type Weekly newspaper
Format Tabloid
Owner Daily Mail and General Trust
Publisher Associated Newspapers Ltd
Editor Peter Wright
Founded 1982
Political allegiance Centre-right
Language English
Price £1.50 (Sunday)
€2.00 (Sunday - Ireland)
Headquarters 2 Northcliffe House, London
Circulation 2,213,112[1]
(March 2008)
Website: Mail Online

The Mail on Sunday is a British newspaper, currently published in a tabloid format. First published in 1982 by Lord Northcliffe, it is Britain's second biggest-selling Sunday newspaper after The News of the World.[2] Its sister paper, the Daily Mail was launched in 1896.

It is owned by Associated Newspapers, but the editorial staff are entirely separate from the Daily Mail.

Contents

[edit] History

The Mail on Sunday was first launched on 2 May 1982, to complement the Daily Mail. The first story on the front page was the RAF's bombing of Port Stanley airport in the Falklands. The Daily Mail and General Trust had come up with some tough targets for the paper to produce. Initially DMGT wanted to sell a target of a circulation of 1.25 million. But the launch of The Mail on Sunday was not a success, as by the sixth week sales were just peaking at 700,000.

An issue of The Mail on Sunday from 2007-11-25 with all its supplements. Note that the First magazine was included as a preview before it was released on general sale.
An issue of The Mail on Sunday from 2007-11-25 with all its supplements. Note that the First magazine was included as a preview before it was released on general sale.

The then proprietor, the late Lord Rothermere, brought in the Daily Mail's editor David English, later Sir David who, with a task force of new journalists, redesigned and re-launched The Mail on Sunday. Over a period of three and a half months, Sir David managed to halt the decline and circulation increased to 840,000. There were three new sections introduced, first was a sponsored partwork the initial one to be a cookery book; then a colour comic supplement (an innovation in the British Sunday newspaper market); and lastly, a magazine - You magazine. Circulation for the paper is now around 2.3 million, an increase of more than 1.5 million.

The newspaper's reputation was built on the back of its next editor, Stewart Steven. The newspaper's circulation grew from around 1m to just under 2m during his time in charge. Although its sister paper the Daily Mail has invariably supported the Conservative party, Steven backed David Owen's Social Democratic Party in the 1983 General Election.[3] The subsequent editors were Jonathan Holborow, and the incumbent, Peter Wright.

[edit] Sections

  • Financial Mail on Sunday - now incorporated into the main section of the paper, the Financial Mail on Sunday includes the award winning Financial Mail Enterprise, focusing on small business.
  • You - You magazine is a women's magazine featured in the Mail on Sunday. Its mix of in-depth features plus fashion, beauty advice, practical insights on health and relationships, food recipes and interiors pages make it a regular read for over 3 million women (and 2.3 million men) every week. The Mail markets it, with Live magazine, as the only paper to have a magazine for him (Live) and for her (You). The Mail on Sunday is read by over six million a week[4].
  • Live - this magazine is aimed at men although it also includes the TV listings section for the newspaper. The main features are columns by well-known people such as Piers Morgan, and has a particular stance towards gadgets, and as such has been criticised for brand favouritism.
  • Mail on Sunday 2 - this pullout includes review, featuring articles on the arts, books and culture and it consists of reviews of all media and entertainment forms and interviews with sector personalities, property, travel and health.
  • Sportsmail - on the back pages of the Mail. It features different sports including an emphasis on alternative sports such as darts and snooker.
  • Football Mail on Sunday - this reviews Premier League, Championship and Football League games from Saturday as well as any important international games.

[edit] Mail on Sunday writers

[edit] Current writers

[edit] Past writers

[edit] See also

[edit] References

  1. ^ Summary Report, Mail on Sunday - 25-Feb-2008 to 30-Mar-2008. Audited Bureau of Circulations (ABC) (2008). Retrieved on 2008-04-12.
  2. ^ National newspaper circulation December 2007. Guardian Unlimited (2007). Retrieved on 2008-04-12.
  3. ^ Farewell to 'Clive of Chiswick' | the Daily Mail
  4. ^ Advertising for the Daily Mail

[edit] External links

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