The Macintosh Way
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| The Macintosh Way | |
| Author | Guy Kawasaki |
|---|---|
| Country | United States |
| Language | English |
| Genre(s) | Non-fiction |
| Publisher | Scott, Foresman and Company |
| Publication date | 1990 |
| ISBN | 0-673-46175-0 |
| Followed by | Database 101 |
The Macintosh Way was the first book written by former Apple, Inc evangelist Guy Kawasaki. Subtitled "the art of guerilla management", the book focuses on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.
The book features a foreword by Jean-Louis Gassée.
[edit] Chapter listing
- First blood
- Macintosh days
- Environment
- Great products
- Support
- Marketing
- User groups
- Evangelism
- To Market, To Market
- The Printed Word
- Working With The Mothership
- How to Give Good Demo
- Presentation Manager
- Trade Show Mavenship
- How to Drive Your (MS-DOS) Competition Crazy
- The Macintosh Guide to Dating and Marriage
- Sayonara
