The Face Shop

From Wikipedia, the free encyclopedia

The Face Shop (더페이스샵) is a South Korea-based retailer of body, bath, skin care and make-up products aimed at both women and men. It was founded in 1962 as a wholesale manufacturer of cosmetics. In 2003 the first retail stores opened, and spread rapidly. As of December 2005, there were 400 Face Shop branches in South Korea. The company's marketing is largely based on natural products. The CEO of "TheFaceShop Co., Ltd." is Jeong Un-ho (정운호). There are now stores in many countries including Australia, Brunei, Canada, China, the Dominican Republic, Indonesia, Japan, Jordan, Malaysia, Mongolia, the Philippines, Singapore, Taiwan, Thailand, United States, and Vietnam.

Kwon Sang Woo is the primary spokesperson for The Face Shop in Korea. He appears in a variety of advertisements.

In 2007, The Face Shop will be opening it's first stores in the USA in the Bay Area and the west coast. To search for a spokes model for their USA division, they are having the "Natural Beauty Contest"[1]. There is over $20,000 in cash and prizes for the winners as well as a 1 year contract as The Face Shop USA spokes model. There were over 80 models at Round 1. The final round yielded six winners as spokesmodels for thefaceshop USA. They are: 1st place- Erin Nolan (Caucasian, 22 yrs. old, 5'7"), 2nd place- Amy Truong (Vietnamese, 26 yrs. old, 5'6"), tie for 3rd place- Ronamae Panganiban (Filipino, 18 yrs. old, 5'5"), tie for 3rd place- Tarhata Anima (Filipino, 26 yrs. old, 5'5"), 4th place- Adara McClure (Japanese/Irish, 19 yrs. old, 5'1"), and 6th place- Sheena Reddy (Indian, 21 yrs. old, 5'8")[2].

Group Photo of the contestants: [[3]]