The Edsel Show

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The Edsel Show

Title image from the show
Format Television special
Starring Bing Crosby
Frank Sinatra
Rosemary Clooney
Louis Armstrong
Lindsay Crosby
The Four Preps
Bob Hope
Ending theme "On the Sunny Side of the Street"
Country of origin United States
Language(s) English
Production
Camera setup Multiple
Running time 58 minutes
Broadcast
Original channel CBS
Picture format NTSC black and white
Audio format Monaural
Original run October 13, 1957October 13, 1957
External links
IMDb profile

The Edsel Show was an hour-long television special broadcast live on CBS in the United States on October 13, 1957, intended to promote Ford Motor Company's new Edsel cars. It was a milestone in Bing Crosby's career, and was notable as the first CBS entertainment program to be broadcast live to the nation from Hollywood then recorded on videotape for rebroadcast in the Pacific Time Zone.

Contents

[edit] Overview

The Edsel Show starred Bing Crosby and featured Frank Sinatra, Rosemary Clooney, Louis Armstrong, and Lindsay Crosby performing with the Four Preps. It also featured an appearance by a "mystery guest" who turned out to be Bob Hope. The show replaced the Ed Sullivan Show in CBS's Sunday lineup and was one of the year's most successful programs, although its popularity did not transfer to the Edsel cars. It has been credited as Bing Crosby's real television breakthrough [1], and set the pattern for his many television specials to come; in its wake he signed a lucrative contract with ABC under which he would produce two specials per year.

[edit] Videotape

The show was performed at CBS Television City in the afternoon in California and broadcast live in the eastern part of the country. A videotape was made of the performance and was played back three hours later for western audiences. As videotape was a new technology, CBS made a film-based kinescope of the show and played it back alongside the videotape, so that the broadcast could switch to the kinescope if problems were encountered with the tape; there were none.

Videotape was a technology that had interested Crosby for several years, and his company Bing Crosby Enterprises had investigated several technologies, ultimately investing in Ampex, the first company to demonstrate a practical broadcast-quality videotape system when it unveiled the first 2" Quadruplex videotape machine in 1956. Crosby's interest as a performer was to avoid having to make repeated live performances of the same show.

[edit] See also

[edit] External links