The C'mons

From Wikipedia, the free encyclopedia

This article is orphaned as few or no other articles link to it.
Please help introduce links in articles on related topics. (November 2006)

The C.M.O.N.S.

The C'mons or The C.M.O.N.S. are a viral marketing campaign currently used to promote the new Vauxhall Corsa in the United Kingdom and elsewhere.

They initially featured in a fairly extensive advertising campaign on MTV UK and Ireland. This presented them as a band composed of woven hand puppets, who have released such tracks as "C'mon", "C'mon, C'mon" and "C'Mon, C'Mon, C'Mon". The adverts are in a rockumentary style but contain very little information other than the website address of MTV Under The Radar. This site contains some vague information about the band, as well as links to the C'mons website. This features a pop-up subsection called "C'mon!pedia", a mock Wikipedia-style article on the band, which fleshes out some details concerning the characters; specifically, it states that the C'mons are an "alternative rock formation out of Barcelona, Spain". (Unlike the real thing, however, this page is not editable.)

Recently, The C'mons have featured in adverts for the 2007 model Vauxhall/Opel Corsa.^[1] It has been suggested^[2] that they may have been created solely for this advertising purpose, the idea being that the initial campaign would create hype amongst the target market which could then be exploited in the second campaign. Apparently, the characters have had something of a cult following, with a set of five promotional editions changing hands for over £200 recently and celebrity fans including Radio 1's Chris Moyles and the Sugababes.