The Borenstein Group

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The Borenstein Group is a marketing agency located in Fairfax, VA. It was founded in 1995 by Gal S. Borenstein.

The Borenstein Group is a Nothern Virginia-based Business-to-Business and Business-to-Government strategic marketing communications agency that helps companies achieve mission-critical growth through smart integration of stellar creative advertising, marketing, and public relations programs that are rooted in ROI benchmarks. The result: it molds synergetic brand experiences for clients, prospects, partners, and media alike.

Market Expertise: BUSINESS TO GOVERNMENT MARKETING. The Borenstein Group's trusted client history features market leaders such as ADT [1], IBM , L3, Marconi, Nextel, Airbus North America, Northrop Grumman Information Technology, Pragmatics, Serco, Booz Allen Hamilton, as well as major government agencies such as U.S. Department of Defense, U.S. Army, U.S. Navy, U.S Air Force, U.S. Department of Commerce, and U.S. Department of Labor.

The Borenstein Group specializes in Business-to-Business and Business-to-Government branding, marketing communications, and public relations support programs in the areas of Information Technology, Business & Financial Services, Federal Contractors, Telecom, Life Sciences, Government and Global Marketing. [2]

Location and Service Coverage: The Borenstein Group is headquartered in the heart of Fairfax County, Virginia, one of the nation's fastest growing business districts (Metropolitan Washington, DC). We provide project-based and retainer-based services to local and national organizations through our Washington, DC office and affiliate offices in New York, Silicon Valley and Seattle.

National Ranking: The Borenstein Group is one of Metro DC's leading independently-owned B2B and B2G agencies in the area of fully-integrated branding, marketing and public relations services. It is nationally-ranked in Advertising Age's 2008 Top 500 Advertising Agencies [Report.http://adage.com/datacenter/article?article_id=126698] With current capitalized billings of $14 Million, it has consistently grown since it was founded by Gal S. Borenstein in 1995 with a single employee and a $10,000 personal loan. As a strategic member of the Global Fluency Network (www.globalfluency.com), The Borenstein Group offers clients access to strategic cross-border communications services in the Americas, Europe, Africa, the Middle East, and Asia.

National Awards & Recognition: The Borenstein Group is nationally recognized each year by the advertising and communication industries in major creative awards competitions. Recent wins included the prestigious ADDYS, The International Association of Business Communicators (IABC) awards, Government Communicator Awards, The Communicator's Award of Distinction, The Summit Awards, Marcom Creative Awards and many other national awards.

About Borenstein Group's CEO, Gal S. Borenstein: Gal S. Borenstein has over 18 years of experience in marketing, advertising, public relations, and strategic planning in the business communications arena. He founded The Borenstein Group in 1995 with the mission of creating a marketing services agency that fuses creativity and ROI-driven strategies to serve the needs of Business-to-Business and Business-to-Government organizations. In his role as CEO and Chief Strategist, Mr. Borenstein is in charge of setting the vision for the growth of the agency in niche markets such as financial services, telecommunications, information technology, and government. Borenstein Group clients benefit from his strategic ability to quickly convert abstract missions into tangible and visible action plans with coherent creative and business objectives that serve the client's bottom line. A strong advocate of benchmarking and ROI-driven marketing, Mr. Borenstein views his role as the 'enforcer' of fusing solid creativity to the client's business mission. Mr. Borenstein has earned his Bachelor's degree in Communications from Temple University in Philadelphia, Pennsylvania and his Master's degree with honors in Business and Telecommunications Management from George Mason University in Fairfax, Virginia.

[edit] External links

  • [3] Company Home Page
  • [4] BtoB Magazine - Government Marketing Issue 05/05/2008
  • [5]: Advertising Age Top 500 Advertising Agencies Report Issue 05/05/2008
  • [6] BtoB Magazine - Government Marketing Issue 05/05/2008
  • [7]WIKIPEDIA B2G DEFINITION
  • [8] GEORGE MASON UNIVERSITY, OUTSTANDING TELECOM ALUMNI AWARD LINK