The Barna Group
From Wikipedia, the free encyclopedia
The Barna Group is a firm based in Ventura, California. It consists of five divisions focusing on primary research (The Barna Research Group); communications tools (BarnaFilms); printed resources (BarnaBooks); leadership development for young people (The Josiah Corps); and church facilitation and enhancement (Transformation Church Network).[1] It was founded in 1984 by George Barna, a media research specialist holding graduate degrees in urban planning and political science, for the purpose of providing "research and marketing expertise as a service to Christian ministry."[2] For the first seven years of its existence, the Barna Group provided research services for the Disney Channel, work that provided enough cash flow to allow the company to gradually expand its services to the Christian community.[2] Other clients have included the American Broadcasting Company, VISA, and the military.[3] In 1991, the company cut ties with Disney to concentrate its resources on a campaign to transform the church.[2] According to the Barna Group, "The ultimate aim of the firm is to partner with Christian ministries and individuals to be a catalyst in moral and spiritual transformation in the United States. It accomplishes these outcomes by providing vision, information, evaluation and resources through a network of intimate partnerships."[1] Scientific opinion polls provided by The Barna Group are frequently cited in national and international news media in articles about American religion.
[edit] External links
- Barna Group official website
- Stafford, Tim. "The Third Coming of George Barna." Christianity Today, August 5, 2002
