The Armstrong Theater of Today

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The Armstrong Theater of Today was a news and romantic drama radio program which was broadcast at noon on Saturdays by CBS from 1941 to 1954. The 30-minute series was sponsored by the Armstrong Cork Company (Armstrong Quaker Rugs and Linoleum) and Cream of Wheat (1953-54).

The first program was on October 4, 1941 and it continued until May 22, 1954. The announcers were George Bryan and Tom Shirley. The program opened with Bryan reporting the news, followed by Hollywood film actors in original dramas. Ira Avery and Al Ward directed with Avery producing. James Rinaldi provided the special effects.

Commercials were read by the Armstrong Quaker Girl (Elizabeth Reller, Julie Conway).