Talk:The Co-operative brand
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A fact from The Co-operative brand appeared on Wikipedia's Main Page in the Did you know? column on 17 May 2008. |
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[edit] Membership
Is this the appropriate place for outlining the common membership brand too? It is still controversial as to whether other societies want to have shared Co-op Group membership branding, but Midcounties, Lothian, Borders & Angus and Chelmsford Star have now taken it on as well. As well as the branding, it also means that members gain benefit if they shop at the store of any other participating society.Martín (saying/doing) 10:10, 13 May 2008 (UTC)
- Its a common branding shared by a variety of different co-ops so it's exactly what this article is about: go for it. JonStrines (talk) 10:17, 13 May 2008 (UTC)
[edit] The Co-operative Group
Is this a common brand? the logo displayed is widely marketed as The Co-operative Group's corporate logo, and other societies continue to use the cloverleaf brand for their stores (e.g. Heart of England, Midlands) or different branding, the logo also appears on many products in different co-op societies as The Co-operative Group own the (or is the) co-op wholesale society, from looking at various sites for other co-op societies, they seem to continue to use their own brands rather than that of the co-operative group, some incorporating the cloverleaf
James50567 (talk) 20:05, 13 May 2008 (UTC)
- It's a common branding for the shops managed by the Co-operative Group, as was the old cloverleaf logo that many still use. The different co-operative societies mostly have their own corporate logos that they use on their websites and publications. The article isn't yet finished, so it hasn't got the section showing the actual use of the brand (the "co-operative membership", "co-operative food", "co-operative funeral care" logos etc. The logo at the top of the article is the Group's corporate logo, but is also the basis of the common co-operative branding that is in the process of being rolled out across the consumer co-operative movement, and that's why its here.
- It is a most confusing situation, to be honest, brought about partly by the consumer society's desire to be both independent from each other but have the avantages of positive identification from pretending that the co-op shop in Leicester run by Midcounties is the same as the one in Manchester run by the Group. This article is an attempt to clarify the murky situation. JonStrines (talk) 09:34, 14 May 2008 (UTC)
Would it be appropriate for this article to contain a list of Co-operative societies for clarity that there are seperate societies, rather than the list only being in the article British co-operative movement?
James50567 (talk) 15:38, 16 May 2008 (UTC)
- I think what's needed is a list of the societies that use the common branding. But I can't find one! JonStrines (talk) 21:25, 16 May 2008 (UTC)
