That's Entertainment (comic shop)

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That's Entertainment
That's Entertainment

That's Entertainment is a comics and collectibles store in Worcester, Massachusetts. Michael Warshaw referred to the store in a Worcester Magazine article on 5/5/05 as "the pop culture emporium located in the ancient former auto dealership at 244 Park Ave." ^[1]

The store was first opened by Paul Howley in 1980 ^[2] at a 2,000 sq.ft. location in Worcester. In 1989, he added a second location with the purchase of a comic shop in Fitchburg, Massachusetts. In 1992, the original That's Entertainment store was moved to its present location, a 20,000 sq.ft. building in Worcester, and a 10,000 sq.ft. retail and events space was created. ^[3] The store stocks comic books, including alternative comics and new indy titles, ^[4] and related items. The store also carries other trading cards, including sports cards and Magic, The Gathering, along with anime, role-playing games and other toys and collectibles. ^[5]

In 1997, That's Entertainment was one of three stores that received a "Will Eisner Spirit of Comics Retailer Award" from Comic-Con International: San Diego. The award, named for comic book creator Will Eisner, recognizes "an individual retailer who has done an outstanding job of supporting the comics art medium both in the community and within the industry at large". ^[6]

In its May 2000 issue, Inc. published a six-page article titled "How I Learned to Stop Worrying and (Almost) Love eBay", which examines That's Entertainment's "reluctant acceptance of life after the on-line auction." Writer Anne Marie Borrego detailed how That's Entertainment specifically, as a brick and mortar retailer, was contending with the growth of on-line competition in the collectibles market. ^[7]

Television pioneer Rex Trailer appeared at That's Entertainment in 2006 to meet his fans, sing songs, and sign autographs. A video of the event is posted to the Worcester Telegram website. ^[8]