Thai Rung Union Car

From Wikipedia, the free encyclopedia

This article does not cite any references or sources. (June 2007)
Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed.

This article is orphaned as few or no other articles link to it.
Please help introduce links in articles on related topics. (June 2007)

Thai Rung (Thai: ไทยรุ่ง) is the only Thai car assembly company, established in 1967, assembling Isuzu, Nissan and Chevrolet vehicles. In addition to this activity the company sells its own brand car, under the name Thairung (also known as TR), based on the Isuzu, Nissan and Chevrolet vehicles. The company is listed on the Stock Exchange of Thailand (SET)^[1], but is 64% ownedy by the Phaoenchoke family members. Mrs. Pranee Phaoenchoke is the CEO of the company.

In 1999 Thai Rung supplied the Chevrolet plant in Arica, Chile with Grand Adventure body parts to make the Chevrolet Luv Wagon and the Grand Luv, sold with little success.

In the 3rd quarter of 2003 sales of the long awaited Adventure Master, based on the Isuzu D-Max pickup finally got under way. There are about 300 units sold/month, to be increased to 500 units. In the meantime the Xciter sales were around 100 units/month.

SKD kits of are currently being exported to China and Iran. Thai Rung plans to follow Isuzu on supplying Adventure Master kits to other countries, like Egypt, Kenya, Philippines.