Tha Blue Carpet Treatment

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Tha Blue Carpet Treatment
Tha Blue Carpet Treatment cover
Studio album by Snoop Dogg
Released November 20, 2006 (U.K.) November 21, 2006 (U.S.)
Recorded 2006
Genre Gangsta rap
Length 77:50
Label Doggystyle/Geffen (U.S.)
000802301 (LP)
0008023 (CD)
Producer Snoop Dogg (Executive)
Dr. Dre
Pharrell Williams
Ray J
Timbaland
Rhythum D
Niggaracci
Nottz
Rick Rock
DJ Pooh
Battlecat
Soopafly
Mr. Porter
Akon
L. T. Hutton
Frequency
1500
THX
DJ DDT-Da Busta
N8 & Brainz
Mark Batson
Chris Goodman
Professional reviews
Snoop Dogg chronology
R&G (Rhythm & Gangsta): The Masterpiece
(2004)		 Tha Blue Carpet Treatment
(2006)		 Getcha Girl Dogg
(2008)
Previous album cover
Previous album cover
Singles from Tha Blue Carpet Treatment
  1. "Vato"
    Released: August 15, 2006
  2. "I Wanna Love You"
    Released: September 14, 2006 (Not officially released from the album)
  3. "That's That"
    Released: October 10, 2006
  4. "Candy (Drippin' like Water)"
    Released: December 12, 2006
  5. "Boss' Life"
    Released: April 10, 2007

Tha Blue Carpet Treatment is the eighth solo album released by rapper Snoop Dogg. It was released on November 21, 2006 on Geffen Records.

Contents

[edit] Album information

The title of the album is related to his Crip gang affiliation, as blue is the color associated with the Crips. The album cover has undergone several revisions. The first concept, revealed in August 2006 on SnoopDogg.com, featured a cartoon dog (representing Snoop Dogg) standing on a blue carpet that looks like a big blue bandana. Had this design been used, it would have been the third of Snoop Dogg's album covers to use the cartoon likeness of the rapper that was designed by his cousin Darryl Daniel. An updated version was shown on the Late Show with David Letterman 13th Anniversary Special on August 30, 2006 that featured a parody of the famous Hollywood Sign which instead read "LONG BEACH". It was then changed to its current version. Geffen posted this as the final cover for the album on their website.[1]

Snoop Dogg told Billboard that he was working on this album, Tha Blue Carpet Treatment, for nine months. He has collaborated with the likes of R. Kelly, Ice Cube, Pharrell Williams, D'Angelo, Akon, B-Real of Cypress Hill, and even Stevie Wonder. The second single, "Candy (Drippin Like Water)" uses a sample of Ladybug Mecca's lyrics from Digable Planets' "Blackitolism" off of their critically acclaimed Blowout Comb album. She also appears in the video at the request of Snoop Dog and E-40. He also confirmed that Dr. Dre had a big input on this album, producing several tracks and even rapping a verse on the track, "Imagine". He also did I Wanna Fuck You with Akon but had to release a cleaned up version for radio play called I Wanna Love You. Snoop Dogg's new album takes the Long Beach, California native back to his gangsta roots. The rapper told MTV.com the album has allowed him to embrace his true nature. "I went right back to the 'hood", he said of his album's production. "I took it back to the basics. I've been making a lot of pop songs, lot of R&B songs. Songs that may have made my fans feel like I wavered from what I was naturally accustomed to doing. But I'm an entertainer and I entertain people and that's what I was feeling at the time. But right now, I'm feeling like going right back to the 'hood". Pharrell Williams said the rapper's music video, "Vato" will not only show his gangsta side, but will also tackle the issue of violence between African Americans and Hispanics in Los Angeles and call for racial unity.

Snoop Dogg, teamed up with known DJs from the West, East, and the South and released Tha Blue Carpet Treatment Mixtape, which was hosted by DJ Skee, DJ Whoo Kid, and DJ Drama. It contained all the rumoured tracks that had been cut from the final track listing of his studio album. It was released a few weeks before the official album came out.[2]

The track "Think About It" was composed by Frequency in his dorm room one and a half year prior to this album while he was a student in Virginia. The material was passed to Mike Chavez of Geffen Records who gave it to Snoop Dogg. Snoop Dogg used the track to show his older son - who had not chosen him as the favorite hip-hop artist when being asked - that he can still be an old school gangster rapper regarding his style if he wants to.[3][4]

Originally, the track "Imagine" was slated to be on Busta Rhymes' The Big Bang album. Busta Rhymes stated in several interviews, shortly before The Big Bang's release, that the sample for "Imagine" was still trying to be cleared. Busta Rhymes stated that he was not sure that the sample would be cleared in time for his album's release, meaning that the song would not be included on his album. The sample was not cleared in time, and it is presumable that the song was handed off to Snoop Dogg for his album Tha Blue Carpet Treatment soon after. It was then recorded with verses by Kam and Snoop Dogg (different from the current version) that was played on the TBCT Listening party[5]. Although Busta Rhymes later released a "remix" to the song "Imagine", it is presumable that his "remix" is actually the intended original song that did not make the release of his album, The Big Bang. Moreover artists like Nas, Ja Rule and Black Ty also did their freestyle to the song.[6]

"Which One of You" was recorded prior to this album by and for a group called N.V. that is run by producing team 1500 Or Nothin'.[6]

The song "'Round Here" samples the same sample from the song "Thank You" performed by Dido that Eminem used for Stan. Snoop Dogg wasn't aware of this fact when making the record.[6]

"L.A.X." contains a sample of "More Bounce to the Ounce" by Zapp, which Snoop Dogg already used once in one of his earlier album cut, in "Snoop Bounce" from Tha Doggfather.

On the Dr. Dre-produced track "Boss' Life", Snoop Dogg makes reference to the upcoming Detox album of Dr. Dre with the line "If my nigga's Detoxin' there's more for me". In the physical single release of the song the verses by Akon was replaced by Nate Dogg.

"Don't Stop" is produced by Los Angeles based producer Chris "THX" Goodman

As of November 11, 2006 the album had leaked to the internet and file sharing networks in full. The album debuted at #5 on the Billboard charts,[7]. after selling 264,000 copies.

[edit] Reception

On the Nielsen SoundScan annual Best Sellers Top 100 rankings it was listed 97th with the 2006 year-end catalog closing sales number of 637,000 copies despite having been released in mid-November and its sales data is accumulated for only one and a half months.

The album maintained generally positive reviews with IGN calling it "one of Snoop's strongest efforts in a long time, with the beats, rhymes, and guests all complimenting the Doggfather with grand immediacy."

It received a 4 out of 5 from Allhiphop.com as well as About.com & All Music Guide.

Entertainment Weekly (p.109) - "Blue Carpet finds him refocused and reunited with Dr. Dre on three tracks. The two get nostalgic on standout 'Imagine'." - Grade: B+

Vibe (p.170) - "Tha Blue Carpet Treatment stands as a strong statement from a veteran still pushing his artistic boundaries."

XXL (p.164) - "Snoop's lyrical fire seems resurrected, as he delivers arguably his most consistently scorching work post-Doggystyle."

[edit] Target exclusive

There is a special edition CD/DVD version of this album available only at Target, which includes a bonus DVD with interviews, behind-the-scenes footage,etc.

[edit] Track listing

# Title Producer(s) Featured guest(s) Composer(s) Time
1 "Intrology" Battlecat George Clinton Broadus, C./Carter, S./Clinton, G./Gilliam, K./Mosley, T. 1:59
2 "Think About It" Frequency Broadus, C./Frysel, B./Mayfield, C. 3:37
3 "Crazy" Fredwreck Nate Dogg Broadus, C./Nassar, F./Hale, N. 4:26
4 "Vato" The Neptunes B-Real Broadus, C./Williams, P. 4:44
5 That's That Nottz R. Kelly Benton, S./Broadus, C./Curry, T./Kelly, R./Lamb, D./Rodgers, N. 4:17
6 "Candy (Drippin' Like Water)" Rick Rock E-40, MC Eiht, Goldie Loc & Tha Dogg Pound Arnaud, D./Bla/Broadus, C./Brown, R./Butler, I./Emmanuel, R./Irving, C./Stephens, E./Vieira, M. Ann/Spillman, K./Tyler, A./Thomas, R. 4:48
7 "Get a Light" Timbaland, Danja Damian Marley Broadus, C./Marley, D./Mosley, T./Hills, N. 3:41
8 "Gangbangin' 101" Snoop Dogg, Terrace Martin The Game Broadus, C./Taylor, J./Martin, T. 4:01
9 "Boss' Life" Dr. Dre Nate Dogg Benton, S./Broadus, C./Camon, D./Curry, T./Lamb, D./Parker, D./Smith, T./Thiam, A./Young, A. 3:22
10 "L.A.X." Battlecat Ice Cube Broadus, C./Gilliam, K./Harvey, O./Wallace, C./Troutman, R./Jackson, O. 3:21
11 "10 Lil' Crips" The Neptunes Broadus, C./Williams, P. 3:15
12 "'Round Here" Dr. Dre Benton, S./Broadus, C./Curry, T./Hermans, P./Parker, D./Young, A./Armstrong, D. 3:42
13 "A Bitch I Knew" Rhythum D, Battlecat Traci Nelson Broadus, C./Gilliam, K./Weldon, D. 4:32
14 "Like This" Soopafly Westurn Union, Latoiya Williams & Raul Midón Ayers, R./Broadus, C./Brooks, P./Harden, T./Williams, L./Washington, D. 3:56
15 "Which One of You" 1500, Soopafly Nine Inch Dix Broadus, C./Brooks, P./Dopson, L./Edwards, L./Smith, D. 3:32
16 "I Wanna Fuck You" Akon Akon Broadus, C./Thiam, A. 4:23
17 "Psst!" N8 & Brainz Jamie Foxx Broadus, C./Foxx, J./Prasad, A./Walton, N. 2:59
18 "Beat Up on Yo' Pads" Mr. Porter, DJ DDT-Da Busta Broadus, C./Porter, D. 2:57
19 "Don't Stop" THX, Chris Goodman Kurupt, MC Eiht, Goldie Loc, Kam Broadus, C./Brown, R./Goodman, C./Miller, C./Spillman, K./Tyler, A 3:22
20 "Imagine" Dr. Dre, Mark Batson Dr. Dre & D'Angelo Boyd, J./Broadus, C./Curry, T./Parker, D./Carter, S./Batson, M./Young, A. 4:42
21 "Conversations" DJ Pooh, Stevie Wonder Stevie Wonder, Azuré Boyd, J./Broadus, C./Hardaway, C./Jordan, M./Miller, C./Wonder, S. 3:38
+ "My People" (bonus track) Battlecat Broadus, C./Gilliam, K 5:40
+ "Real Talk (R.I.P. Tookie)" (bonus track) L. T. Hutton Broadus, C./Hutton, L 4:17

[edit] Samples

Intrology

Think About It

Crazy

  • "She's Strange" by Cameo (interpolation)

That's That Shit

Candy (Drippin' Like Water)

  • "9th Wonder (Blackploitism)" by Digable Planets
  • "Candy" by Cameo

Boss' Life

  • "If Tomorrow Never Comes" by The Controllers
  • "Everybody Rise" by Busta Rhymes

L.A.X.

'Round Here

Like This

Conversations

[edit] Unreleased/Unused songs

Some of these songs ended up on Snoop Dogg's Blue Carpet Treatment (Tha Mixtape) and Snoop Dogg Presents: Unreleased Heatrocks.

[edit] Credits

  • Mark Batson - Keyboards, Producer
  • Mike Bozzi - Assistant
  • Leslie Brathwaite - Mixing
  • Paul Bruski - Engineer
  • Chris Jackson - Engineer
  • Mike Chav - Engineer
  • Ted Chung - Engineer
  • Erik "Baby Jesus" Coomes - Bongos
  • Sean Cruse - Bass
  • Rick DeVarona Assistant
  • DJ Pooh - Producer, Engineer, Mixing
  • Nate Dogg - Guest Appearance
  • Shon Don - Engineer
  • Lamar Edwards - Guitar (Bass)
  • Jamie Foxx - Producer
  • Julio G - Guest Appearance, Interlude
  • Abel Garibaldi - Engineer
  • Josh Houghkirk - Assistant
  • Richard Huredia - Mixing
  • Anthony Mandler - Art Direction, Design, Photography
  • Deborah Mannis-Gardner - Sample Clearance
  • Jeff Meeks - Assistant
  • Ian Mereness - Engineer
  • Raul Midón - Guitar, Mouth Trumpet
  • Dawaun Parker - Keyboards, Writer
  • Orlando Rashid - Engineer
  • Robert "Roomio" Reyes - Assistant
  • J. Peter Robinson - Art Direction, Design
  • April Roomet - Stylist
  • Alexis Seton - Mixing
  • Soopafly - Vocals, Producer
  • Chris Soper - Engineer
  • Chris Starr - Vocals (bckgr)
  • Phil Tan - Mixing
  • Aliaune "Akon" Thiam - Producer
  • Timbaland - Producer
  • Marlon Williams - Guitar
  • Barbara Wilson - Vocals
  • Stevie Wonder - Producer
  • Chris "THX" Goodman - Producer

[edit] Singles

Single information
"Vato" (featuring B-Real)
"That's That Shit" (featuring R. Kelly)
"Candy (Drippin' Like Water)" (feat. E-40, Daz, Kurupt, MC Eiht and Goldie Loc)
"I Wanna Fuck You" (featuring Akon)
"Imagine" (featuring Dr. Dre & D'Angelo)
"Boss' Life" (featuring Akon)

[edit] Videos

[edit] Charts

Chart (2006) Peak
Position [9]
U.S. Billboard 200 5
Top R&B / Hip-hop Albums 2
United World Chart Top 40 6
No Top 40 18
UK Top 75 47
AUS Top 100 56
Germany Top 100 41
Austria Top 75 48
Switzerland Top 100 12
New Zealand Top 50 20
Canada Top 50 10
Canada R&B 2
European albums 28
Irish chart 56
Netherlands Mega Top 100[10] 53
French album sales 8
Brazilian sales (1000 copies)
Italy albums ACNielsen[11] 57
Poland album chart 67[12]
Hungary album sales chart 79[13]

[edit] Album sales

U.S. Billboard 200
Week 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21
Position 5 12 28 38 38 26 26 30 28 36 49 59 73 68 70[1] 89 116 127 163 200 [2] 199[3]
Sales Per Week 264,171[14] 90,338[14] 69,016[14] 65,145[14] 97,722[14] 49,847[14] 31,356[14] 23,202[14] 21,976[15] 19,323[15] 18,173[16] 16,333[17] 14,963 [17] 12,593 [18] 11,897[19] 9,332 [20] 7,137 [21] 6,961[22] 5,562 [23]
Total 264,171 355,092 424,107 489,252 586,974 636,821 668,177 691,379 713,300 732,666 750,851 767,184 782,147 794,740 806,637 815,969 823,106 830,067 835,629 min. 849,000 [24]
United World Chart Sales
Week 01 02 03 04 05 06 07 08 09 10
Position in the Top 40 6 20 39 OUT OUT 38 28 32 31 OUT
Sales Per Week 294,000 133,000 108,000  ???  ??? 78,000 52.000 42.000 43.000 min. 19.323
Total 294,000 427,000 535,000  ???  ??? es. 850.000 es. 900.000 es. 945.000 es. 990.000 min. 1.010.000
  • ^  Note that the 15th week sales and its related Billboard position could be different. The 70th place of that week is whether 69, 68, or 67 since Diddy's Press Play (No. 68) sold only 7 copies more than this album, which is within the margin of error. Moreover, Diddy tied with the Wow Gospel 2007 album (No. 68) reaching exactly the same sales. Jay-Z's Kingdom Come (No. 67) sold only one copy more than Snoop Dogg's album.
  • ^  That week Snoop Dogg and The Game's Doctor's Advocate tied for the 200th position.[25]
  • ^  Since Tha Blue Carpet Treatment tied with Doctor's Advocate last week, the last spot was announced vacant thus Snoop Dogg wasn't listed officially. From that occasion, the climb-up to 199 is considered a re-entry.[26]

[edit] References

  1. ^ Snoop Dogg : Releases : Tha Blue Carpet Treatment
  2. ^ http://mixunit.com/bluecarpetmix.html
  3. ^ dubcnn.com // Frequency Interview (February 2007) // West Coast News Network //
  4. ^ http://www.allhiphop.com/features/index.asp?ID=1567
  5. ^ YouTube - Snoop Dogg: "Imagine" (feat Dr. Dre)
  6. ^ a b c dubcnn.com // Snoop Dogg Interview Part 3 (January 2007) // West Coast News Network //
  7. ^ Jay-Z Reclaims His 'Kingdom' With No. 1 Debut
  8. ^ UKMIX - Forums - View topic - US Billboard Charts (05/05/2007)
  9. ^ Snoop Dogg Chart Positions. Retrieved on December 3, 2006.
  10. ^ http://dutchcharts.com/showitem.asp?interpret=Snoop+Dogg&titel=Tha+Blue+Carpet+Treatment&cat=a
  11. ^ Classifica
  12. ^ Związek Producentów Audio-Video :: Polish Society of the Phonographic Industry
  13. ^ mahasz.hu - Slágerlisták
  14. ^ a b c d e f g h UC
  15. ^ a b UKMIX - Forums - View topic - US Billboard Charts (10/02/2007)
  16. ^ UKMIX - Forums - View topic - US Billboard Charts (17/02/2007)
  17. ^ a b UKMIX - Forums - View topic - US Billboard Charts (03/03/2007)
  18. ^ Soundscan (westcoast in bold)
  19. ^ UKMIX - Forums - View topic - Billboard 200 Albums (17/03/07)
  20. ^ The Notorious B.I.G. Resurrects Hip-Hop, Akon Continues His Reign, Young Jeezy Keeps Gettin' It | Hip-Hop Charts | SOHH.com /
  21. ^ UKMIX - Forums - View topic - US Billboard Charts (31/03/2007)
  22. ^ UKMIX - Forums - View topic - US Billboard Charts (07/04/2007)
  23. ^ UC - Top Album Sales ANALYSIS 04/04/2007
  24. ^ Hip Hop Album Sales: Week Ending 4/22/2007 | Hip Hop News > HipHopDX.com
  25. ^ UC - Top Album Sales ANALYSIS 04/11/2007
  26. ^ UKMIX - Forums - View topic - US Billboard Charts (05/05/2007)

[edit] External links

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