Terry's Chocolate Orange

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Packaging of the Chocolate Orange

Terry's Chocolate Orange is a popular chocolate product originally sold only in the United Kingdom, but now sold all across the world. It is a ball of chocolate mixed with orange oil, divided into 20 "segments", similar to a real orange, and wrapped in orange-coloured foil. As the segments, when packaged, are stuck together firmly, the traditional method of getting ready to eat them is: prior to unwrapping the ball, to tap it severely on a hard surface to cause the segments to separate from each other.

1 Advertising (UK)
2 History
3 Product range
4 References
5 External links

[edit] Advertising (UK)

It is known for its singularity and unusual marketing, which is usually at its heaviest around Christmas. Famous marketing include the phrases "When you whack a Terry's Chocolate Orange, Good Things Happen" "tap and unwrap" (recently replaced with "whack and unwrap"), "It's not Terry's, It's Mine", or "Don't tap it… Whack it!" (showing Dawn French hitting the chocolate with a rolling pin) and unusual words such as Segsations which are individual segments of chocolate in all different flavors: milk chocolate, puffed rice, honeycomb, cornflake, and a "double seg" of layered milk and dark chocolate. Many of its television advertisements featured the actress Dawn French. Terry's Chocolate Orange is suitable for coeliacs and those with a nut allergy; however, the product does contain milk.

[edit] History

Its history dates back to the 1920s, when the so-called "Chocolate Apple" was first produced. The orange was launched in the 1930s and was much more popular than the apple, leading to the apple's phasing out in 1954.^[1]

On 30 September 2005 the former Terry's Factory in York closed its doors for the last time with the loss of 350 jobs, with production moving out of York and the UK for the first time to existing Kraft Foods facilities in Sweden, Belgium, Poland and Slovakia.

Kate Nash and Leona Lewis have reportedly signed a deal to promote Terry's Chocolate Orange in a series of TV commercials.^{[citation needed]}