Terms for market segments

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Some market segments are referred to by acronyms

[edit] List of acronyms for market segments

[edit] Customer segments

• DINKY - Double income no kids yet => they can afford eg holidays and yachts
• SOHO - Small Office, Home Office
• VSB - Very Small Business
• SMB - Small Medium Business / SME - Small and medium enterprise
• VALS - Values Attitude and Life-Styles
• LOHAS - Lifestyles of Health and Sustainability
• SAM - Segmented Addressable Market
• VLE - Very Large Enterprise

[edit] Market/product segments

• BPO - Business Process Outsourcing
• Comms - Communications Sector
• DIY - Do It Yourself market
• FMCG - Fast Moving Consumer Goods
• FSS - Financial Services Sector
• HoReCa - Hotel, Restaurant, Café
• H&LS - Health and Life Sciences
• ICT - Information & Communication Technology
• RPO - Recruitment Process Outsourcing