TenderGrill

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TenderGrill chicken sandwich
Serving size 1 sandwich (425 g)
Calories 510
Calories from fat 124
Total fat 19 g ( %)
Saturated fat 3.5 g ( %)
Cholesterol 75 mg ( %)
Sodium 1180 mg ( %)
Dietary fiber 0 g ( %)
Sugars 15 g
Protein 37 g
Source www.BK.com (PDF)
Notes May vary outside US market. US % Daily Value based on 2000 calorie diet.

The TenderGrill chicken sandwich is a grilled chicken sandwich sold by the international fast-food restaurant chain Burger King in the several global market. It is one of their larger, adult oriented sandwiches made with higher quality ingredients than their "standard" menu items.

The TenderGrill sandwich is part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to 24-36 adult males.[1] Along with the TenderCrisp and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.[2]

Contents

[edit] Product description

The TenderGrill sandwich consists of a grilled chicken patty, honey mustard or mayonnaise (market dependent), lettuce and tomato on a corn dusted bun.[3]

[edit] Variants

Aliases\international naming

  • In Sweden it is called the Chicken Fulkorn
  • In Chile it is called the Pollo Grill

LTO and discontinued varieties

Regional variants:

  • The Flame Grilled Chicken Sandwich is made with reduced fat mayonnaise, lettuce and salsa and is served on a fresh cooked bakery-style roll. It is one of BK's health conscious oriented menu items and is available in the UK and Ireland.
  • In Taiwan the sandwich is called the Deluxe Grilled Chicken thigh sandwich and is made the dark meat part of the chicken. Variants include a spicy version with a creamy hot sauce and a sesame teriyaki version, In both versions the sauce replaces the mayonnaise.

[edit] History

See also: BK Baguette line

Burger King's first broiled chicken sandwich was introduced in the late-1980's and was called the BK Broiler. This sandwich was made with lettuce, tomato and a dill ranch sauce served on a oat dusted roll. In 1988, BK reformulated the BK Broiler into a larger, more male-oriented sandwich served on a Whopper bun, increasing its patty size while changing the ingredients to mayonnaise, lettuce and tomato. In 2002, BK changed the name of the sandwich to Chicken Whopper and added a smaller Chicken Whopper Jr. sandwich[5][6].

In 2004, BK introduced its BK Baguette line of sandwiches that replaced the Chicken Whopper.[7] The Chicken Baguette line was intended as a new health conscious oriented product that got its taste from ingredients instead of fat.

  • Chicken Baguette sandwiches in the US:
    • The Savory Mustard Chicken Baguette - mustard sauce, lettuce and tomatoes;
    • The Santa Fe Chicken Baguette - grilled red and green peppers, onions and a fire-roasted Southwest Sauce (a chipolte based BBQ sauce);
    • The Fire-Grilled Smoky BBQ Chicken Baguette - grilled peppers and onions and BBQ sauce.

While discontinued in the US the sandwich is still sold in parts of the European and Australian markets.

In 2005, BK again reformulated its broiled chicken sandwich to the current TenderGrill chicken sandwich.[8] In November, 2007 the sandwich was slightly reformulated again, replacing the honey mustard with mayonnaise.

[edit] Naming and trademarks

The name TenderGrill is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the US, Canada and El Salvador.

[edit] References

  1. ^ Bret Begun (2006-05-23). A really Big Idea. Retrieved on 2007-07-16.
  2. ^ The Gale Group (2004-08-04). Chains beef up with Black Angus. Retrieved on 2007-07-16.
  3. ^ BKH publication (November 2007). Burger King US Nutritional Brochure. Burger King Holdings. Retrieved on 2007-11-21.
  4. ^ Burger King Unveils New 'Salad in a Sandwich' BK press release, August 2003
  5. ^ Crown jewels: New marketing, product rollouts energize BK journey back to fast-food royalty Nation's Restaurant News 18 March 2002
  6. ^ Burger King Sells 40 Millionth Chicken Whopper BK press release, 23 May 2003
  7. ^ Burger King's New Low-Fat Fire-Grilled Savory Mustard Chicken Baguette BK press release, June 2002
  8. ^ Return of the 'King'? BK recovery aided by sales jump, Chicken Fries by Amy Garber 22 August 2005, Nation's Restaurant News

[edit] See also

Similar sandwiches by other sellers:

  • Wendy's line of Grilled Chicken Temptations sandwiches
  • McDonald's Premium Grilled Chicken Sandwich.
  • McDonald's McChicken sandwich