TenderCrisp

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TenderCrisp chicken sandwich
Serving size 1 sandwich (286g)
Calories 780
Total fat 43 g (11%)
Saturated fat 7 g (8.3%)
Trans fat 4 g
Cholesterol 75 mg (40%)
Sodium 1730 mg (45%)
Total carbohydrate 73 g (16.3%)
Dietary fiber 4 g (16%)
Sugars 8 g
Protein 25 g
Source www.BK.com (PDF)
Notes May vary outside US market. US % Daily Value based on 2000 calorie diet.

The TenderCrisp is a chicken sandwich sold by the international fast-food restaurant chain Burger King. It is one of their larger, adult oriented products made with higher quality ingredients than their "standard" menu items. [1]

The TenderCrisp sandwich is part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to 24-36 adult males.[2] Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.[3]

Contents

[edit] Product description

The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet, mayonnaise, lettuce and tomato on a corn-dusted bun.

[edit] Variants

Limited-time varieties:

Discontinued varieties:

  • The Spicy TenderCrisp - a creamy hot sauce replaced the mayonnaise (Discontinued July/August 2007)
    Replaced with the $1.00 Spicy Chick'n Crisp sandwich in the US. Still available in some international locations.
  • The Firecracker TenderCrisp - a creamy hot sauce, (featured a different recipe than the Spicy TenderCrisp) replaced the mayonnaise (Winter 2007-2008). (Discontinued February 2008)

[edit] Aliases

  • In the Middle East it is called the King Chicken Fillet.

[edit] History

The TenderCrisp chicken was introduced in 2004.

[edit] Advertising

Main article: The Subservient Chicken

The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called the Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room direct a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.

In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign called Fantasy Ranch. The spot featured recording artist Darius Rucker (of Hootie and the Blowfish) singing a jingle to the tune of "Big Rock Candy Mountain." The Chicken can be seen cavorting with some of the female dancers, including Vida Guerra, Brooke Burke and the Dallas Cowboys Cheerleaders.

In 2005, Burger King introduced its Chicken Fights campaign; the two "cockfighting chicken" advertising characters it is using in its Spicy TenderCrisp. The campaign used a second chicken with orange "plumage" character in a mock boxing match with the original chicken. A subsequent 2006 commercial showed a man riding on the chicken in a 1960's-ish film camera view complete with the friendly-like song, "Big Buckin' Chicken".

[edit] Naming and trademarks

The name TenderCrisp is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the US, Canada, El Salvador and Europe.

[edit] See also

Similar types of chicken sandwiches by other vendors:

[edit] References

  1. ^ "U.S. Restaurant Chains Find There Is No Too Much.", New York Times, July 28, 2006. Retrieved on 2007-12-03. "Restaurants say offering lumberjack portions of fat and sodium-laden food is giving customers what they want and providing them with choices. “Some of our most successful products over the past few years have been indulgent products, whether it be the Tendercrisp Chicken Sandwich, the Angus Steak Burger, the Chicken Fries product or the Stackers,” said Russ Klein, chief marketing officer at Burger King." 
  2. ^ Bret Begun (2006-05-23). A really Big Idea. MSNBC. Retrieved on 2007-07-16.
  3. ^ The Gale Group (2004-08-04). Chains beef up with Black Angus. Retrieved on 2007-07-16.