Teavana
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| Teavana Holdings Incorporated | |
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| Type | Private |
| Founded | In 1997 at Phipps Plaza in Atlanta, Georgia. |
| Headquarters | Atlanta, Georgia, USA |
| Industry | Restaurants Retail Tea Retail Beverages |
| Products | Loose-Leaf Tea Made-to-order tea beverages Merchandise |
| Website | Teavana.com |
Teavana Holdings Incorporated is a multinational specialty tea and tea accessory retailer based in Atlanta, Georgia. Founded in Atlanta in 1997, Teavana currently operates 70 company-owned stores in 25 U.S. states and Mexico. Although Teavana does not participate in franchising, it does offer wholesale tea products for small businesses[1]. Teavana sells loose-leaf tea, tea based hot and cold drinks, and tea related merchandise and accessories, including teapots, instruments for steeping tea, and a selection of world music. Teavana is often referred to as "The Starbucks of Tea". Teavana is the only national chain of mall-based stores specializing in loose tea and tea-related merchandise in the United States[2].
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[edit] History
Teavana started in Atlanta, Georgia in 1997, with the opening of the first teahouse at Phipps Plaza. The husband and wife team that created Teavana invested their life savings into the teahouse concept after traveling abroad, noticing the gravitation of Americans towards fine wines and coffees[3].
[edit] Products
Teavana specializes in selling loose-leaf teas, tea gifts, various kinds of teapots, tea wares, tea makers and infusers, tea kettles, tea mugs and cups, rock sugar, various kinds of honey, music, and tea-related books.
[edit] Tea Types
Teavana currently offers many types of teas and herbal infusions, with categories such as: white, green, flavored & scented green, "blooming" white, black, flavored & scented black, oolong, decaffeinated black, and pu-erh teas along with rooibos, "herbal", and Maté Yerba infusions. They offer over 100 varieties of tea at any given point. Teavana retail stores generally offer various blends of each type of tea, and consistently promote cross blending different types of tea to achieve new and different flavor combinations, and health benefits.
[edit] Tea Products
Teavana also specializes in the merchandising of specialty tea products, including high-end cast iron teapots, decorative teapots, Japanese-inspired teapots and cups, Sake ware, specialty tea ware, tea kettles and Japanese hot water dispensers, tea measures, tea infusion and steeping ware, multiple varieties of honey, various types of world music, and tea and Asian-themed books. Teavana also markets a variety of rock sugar, which is also used to sweeten made-to-order beverages and samples they serve.
[edit] Stores
Teavana retail stores are designed to be "part tea bar, part tea emporium"[4] Retail stores promote an "east meets west", decidedly Asian theme. Asian and other cultural music is often played in the background, and is also available for purchase at most locations. Retail locations offer samples of various specialty tea blends and traditional tea varieties at their front door, and within the store. Health benefits are often promoted on store signage, and through their "Teaologists".
[edit] Locations
Teavana currently operates 70 stores in the United States along with a single international location in Mexico City, Mexico[5]. A large number of Teavana stores are located in malls and shopping centers, although free-standing locations do exist.
