Tazo

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The following article is about the tea company; for Tazos from the 1990s fad game, see pogs.
Tazo Tea Company logo

Tazo Tea Company is a tea manufacturer and distributor based in Portland, Oregon, known for their "New age" style marketing and product labeling. For example, every box of tea is labeled as "blessed by a certified tea shaman".

Tazo Tea was founded in 1994 by Steve Smith (who retired from Tazo in 2006) along with his business partners Stephen Lee and Tom Mesher. Lee was the former CEO of the Stash Tea Company which he founded with Smith in 1972. Stash was sold in the fall of 1993 to Yamamotoyama, a Japanese tea company.

Smith used his corporate connections within the food services industry to convince many restaurants, food stores, and tea houses to carry the new Tazo Teas. Smith approached Starbucks CEO Howard Schultz in 1998 seeking further investment partners.

The company was purchased by Starbucks in 1999 for $8.10 Million USD.

The logo uses the Exocet typeface.

Contents

[edit] List of tea products

A selection of Tazo teas.
A selection of Tazo teas.

Below is a complete list of the tea products produced by Tazo as of March 2008. This list may become obsolete over time.

[edit] Black teas

Filterbag
Full Leaf
  • Montage
  • Chai
  • Earl Grey
  • Awake
Iced Teas
  • Organic Iced Tea
  • Tea Lemonade
  • Tazoberry
  • Mango
  • Iced Tea with Lemon
Tea Lattes
  • Tazo Chai
  • Decaffeinated Tazo Chai
  • Organic Tazo Chai
  • Tazo Vanilla
T-Disc
  • Awake

[edit] White Teas

Filterbag
  • Berryblossom White
  • Vanilla Apricot White

[edit] Green Teas

Filterbag
  • China Green Tips
  • Organic Om
  • Zen
  • Envy
  • Green Ginger
  • Lotus
  • Organic Green
Full Leaf
  • Zen
  • China Green Tips
Iced Teas
  • Organic Iced Green Tea
  • Giant Peach
  • Plum Delicious
  • Lemon Green
  • Passion Potion
Tea Lattes
  • Matcha

[edit] Herbal teas

Filterbag
  • African Red Bush
  • Organic Red Apple
  • Calm
  • Passion
  • Tazo Honeybush
  • Lemon Maté
  • Wild Sweet Orange
  • Sweet Cinnamon Spice
  • Refresh
Full Leaf
  • Mambo
  • Calm
Iced Teas
  • Lemon Ginger
  • Simply Red
  • Bramble Berry
  • Wild Orange
Tea Lattes
  • Red Tea Latte
  • Black Tea Latte

[edit] External links

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