TAXI (advertising agency)

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TAXI - company logo
TAXI - company logo

TAXI is a Canadian advertising agency that was founded, in 1992, in Montreal. The company has five locations in Canada and one in the United States.[1][2]

Contents

[edit] Offices

  • TAXI - Montreal and Toronto
  • TAXI 2 - Toronto
  • TAXI West - Calgary and Vancouver
  • TAXI New York[3]

[edit] Management

TAXI is run by two of the original founders, Paul Lavoie, chairman, and Jane Hope, design creative director.[4] Former executive vice-president of Business and Strategy, Heather Fraser, joined Rotman School of Management, University of Toronto in 2005 after 10 years with the company.[5]

[edit] Approach

The approach undertaken by TAXI is that of being a small, 'boutique', agency that can operate more nimbly than larger operations. This approach, also adopted by other non-traditional agencies such as Dutch business Strawberry Frog (advertising agency) and SMART (advertising agency) in Australia, has been referred to as part of "a revolution in the ad world".[6] According to Adweek, independent agencies are proving "big global clients don't need big global agencies any more".[7]

[edit] Awards

TAXI competes in a wide range of industry award shows.[1] In 2007, the agency won six Lions at the Cannes Lions International Advertising Festival, France.[8][9]

Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005[10]; Marketing Magazine, 2001 and 2005 who also awarded it Full Service/Creative agency of the Year for 2006.

The US trade group, the American Association of Advertising Agencies, in 2006 honored TAXI with the O’Toole Creative Excellence Award[citation needed].

[edit] References

  1. ^ a b Sylvain, Lisa (June 2007). The timeline (html) (en). Taxi Tribute. Strategy Magazine. Retrieved on 2008-06-03.
  2. ^ 2007 Fast Cities (html) (en). Fast Company magazine (2007). Retrieved on 2008-06-03.
  3. ^ Vranica, Suzanne (2007-08-08). Questions With … John Berg (html) (en). The Wall Street Journal. Retrieved on 2008-06-03.
  4. ^ Sylvain, Lisa (June 2007). Taxi deconstructed (html) (en). Taxi Tribute. Strategy Magazine. Retrieved on 2008-06-03.
  5. ^ Rotman School of Management, University of Toronto. "Rotman Design Leaders" (html) (in English). Press release. Retrieved on 2008-06-03.
  6. ^ Leonard, Devin (2005-12-12). Madison Ave. Lights Up (html) (en). Fortune. CNNMoney.com. Retrieved on 2008-06-03.
  7. ^ Howard, Theresa (2005-10-09). Strawberry Frog hops to a different drummer (html) (en). USA Today. Retrieved on 2008-06-03.
  8. ^ Film Lion Winners 2007 (html) (en). Canneslions Live (2007). Retrieved on 2008-06-03.
  9. ^ Cyber Lion Winners 2007 (html) (en). Canneslions Live (2007). Retrieved on 2008-06-03.
  10. ^ Strategy Agency of the Year (html) (en). Strategy Magazine. Retrieved on 2008-06-03.

[edit] External links