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Aircraft livery referrers to the livery used to paint aircraft.
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[edit] Types of livery
[edit] Cheatline
In civil aviation, a cheatline is a decorative horizontal band of color applied to both sides of an aircraft's fuselage of as part of its livery. Cheatlines usually run over or under the windows through the entire length of the passenger cabin, sometimes connecting at the nose or tail.
Cheatlines have essentially fallen out of fashion in the late 1990s after decades of being a prominent feature on many airliners. However, some airlines have kept their traditional liveries with cheatlines as an important aid to brand recognition.
Airlines with liveries featuring decades-old cheatline designs include American Airlines, KLM, Alitalia, and LOT Polish Airlines.
 The distinctive tricolor cheatline on an American Airlines Boeing 777 |
 A KLM Boeing 747 with a navy blue cheatline |
 Green cheatline on an Alitalia Airbus A321 |
 Cheatline on a LOT Boeing 737 |
Category:Graphic design Category:Aircraft
[edit] Eurowhite
Eurowhite is a term used in the aviation industry to describe airline aircraft paint schemes which are predominantly white, usually adorned only with the airline's name along the forward fuselage, and its logo on the vertical tail. Eurowhite became a common trend in airline paint schemes during the 1980s, breaking with airlines' long tradition of colorful and intricate liveries which were sometimes unique to each airplane, as was the case with American airline Braniff. As implied by its name, it is considered to have originated in Europe, where airlines sold or leased aircraft very often. It was often too expensive to completely re-paint an airliner for just a few months or years of anticipated duty with an airline, resulting in many aircraft operating in complete or almost completely white paint schemes bearing only the titles of the current operator. Use of the term is largely subjective, as each person has different criteria as to how much presence of the color white on the aircraft is required for a scheme to deserve the 'eurowhite' description.
Schemes considered to be classical examples of eurowhite include Air France, Scandinavian Airlines, Swiss, Turkish Airlines, Qantas, Garuda Indonesia, Philippine Airlines, Emirates Airline, Tarom, South African Airlines and Air Malta. KLM sported a eurowhite scheme at the time they received their first 747s, but soon changed to their familiar sky-blue colours. Schemes commonly referred to as eurowhite are sometimes not completely white at all, as is the case with Lufthansa of Germany (blue tails and gray bellies) and British Airways (flaglike pattern on the tail and a dark blue belly). Iberia of Spain, Alitalia of Italy and Olympic Airlines of Greece sport predominantly white schemes which feature large solidly-coloured cheatlines, but are usually considered to be eurowhite.
There has recently been a worldwide trend towards eurowhite schemes, which may be a sign of airlines' attempts to reduce their costs even more in face of rising fuel prices. Eurowhite tends to be frowned upon by aviation fans and spotters, a sign of changing times when airlines are concerned ever less with their images, continuing the eradication of flight's 20th-century glamour and mystique. Airlines which have recently switched to eurowhite schemes include AeroMexico (which formerly sported a bare-metal livery), TAP Portugal, Delta Air Lines, US Airways and United Airlines (although the 'eurowhiteness' of the latter two schemes is debatable).
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[edit] Special paint schemes
A logojet is an airliner with a special advertising paint scheme.
When accommodating private company ads, the airplane's normal livery often disappears completely from the fuselage, leaving only the airline's logo discretely stenciled, for example, on the engine's cowling, as seen in the picture on the right.
Logojets can also advertise sporting and cultural events. In such cases, the logo of the event is usually added to the fuselage without replacing the original livery. A famous example are Lufthansa airliners that sported a football motif on their noses prior to the 2006 FIFA World Cup in Germany.
Logojets used for advertising private companies remain relatively rare due to the significant amount of time needed to repaint an entire airliner.
A retrojet is a modern aircraft with a historic livery frequently used to commemorate an airline's history. A retrojet scheme is usually a livery that had been disused for at least twenty years. Retrojets became a widespread phenomenon in the late 1990s.[citation needed]
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