Target (magazine)

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Target
The logo
Publisher	Living Media India Ltd.
Publication date	1980-1995

Target Magazine was a popular Indian children's magazine that was published monthly in English from 1980 to 1995.^[1] Rosalind Wilson (1942–1992), a British expat educationist settled in Bombay was its Founder-Editor. Target was owned by Living Media India, who also own the India Today Group. After Rosalind Wilson's death in 1992, the magazine continued under Amena Jayal,^[2] with its successful formula of stories and illustrations.

However, in a move to target a larger age group, India Today Group wound up Target to start the Teens Today magazine. This move was a failure, because, with its orientation on fashion and urban life, Teens Today did not have the wide appeal of the unpretentious Target. Teens Today was edited by Target old timer Vatsla Kaul.

1 Features
2 Contributors
3 Notes and references

[edit] Features

Target magazine featured a mix of reader contributions, stories from regular writers, make-n-do pages and several popular comic strips. Its outstanding production values as well as quality of animations and writers made it stand out from contemporary Indian children's magazines like Tinkle, Champak and Chandamama.

A popular feature in Target was pages with information on International penfriends. In the age before email revolutionised communication, having penfriends was a popular hobby, both for the purpose of knowing about the world at large, and collecting stamps from foreign countries.^[3]

[edit] Contributors

[edit] Writers

Dilip Salvi
Sigrun Srivastav
Ruskin Bond
Geeta Dharmarajan
Jackline Singh
Joygopal Podder
Mala Marwha (author and illustrator)
Margaret Bhatti
Meera Govil
Meera Uberoy
Paro Anand
Renuka Narayanan
Roopa Pai
Rupa Gupta
Subhadra Sengupta
Swapna Dutta
Viji Ghose(associate Editor)
Viswajita Das
Vatsala Kaul(associate Editor)

[edit] Regular comic strips

Gardhab Das by brothers Jayanto and Neelabh
Detective Moochwala and Pooch and Funny World by Ajit Ninan
Granny's Gupshup by Praloy Chakrovorty^[4]
It Happened in History written by Renuka Narayanan, illustrated by Suddhasattwa Basu.