Image:Tareyton white.jpg

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This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit.

The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion.

It is believed that the use of some images of promotional material to illustrate:

the person(s), product, event, or subject in question
where the image is unrepeatable, i.e. a free image could not be created to replace it
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under United States copyright law. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos.

Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.

Please note that our policy usually considers fair use images of living people that merely show what they look like to be replaceable by free-licensed images and unsuitable for the project. If this is not the case for this image, a rationale should be provided proving that the image provides information beyond simple identification or showing that this image is difficult to replace by a free-licensed equivalent. Commercial third-party reusers of this image should consider whether their use is in violation of the subject's publicity rights.

To the uploader: This tag should only be used for images of a person, product, or event that is known to have come from a press kit or similar source, for the purpose of reuse by the media. Please add a detailed fair use rationale as described on Wikipedia:Non-free use rationale guideline, as well as the source of the image and copyright information. Additionally, if the copyright holder has granted permission, please provide further details as to the terms.

Very few examples of the advertisement exist in print as of writing, and since the advertising campaign ended over 25 years ago, there is no free use alternative, so the ad is going to be used to comment on the tactics used to sell Tareyton cigarettes.

Fair use is therefore claimed for this advertisement when used to illustrate the article Us Tareyton smokers would rather fight than switch! which is about the advertising campaign that this ad is a part of.

Source: TIME magazine, February 1980 issue

File history

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	Date/Time	Dimensions	User	Comment
current	23:24, 2 August 2006	258×347 (29 KB)	Phaedriel (Talk \| contribs)	({{fairusein\|Us Tareyton smokers would rather fight than switch!}} Very few examples of the advertisement exist in print as of writing, and since the advertising campaign ended over 25 years ago, there is no free use alternative, so the ad is going to be )