Tanduay

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Tanduay Rhum is a rum from the Philippines. It is produced by Tanduay Distillers Inc, and with origins dating from 1854, has over 150 years of history.

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[edit] About

Tanduay Rhum, Also Known as T5 or Tanduay Has a rich history that stretches far back in time, with over a Centuries experience of producing rum and other products.

Tanduay Rhum has won countless awards for its products. [1]

[edit] History

Tanduay has over a hundred and fifty years of history. It all began in 1854 when Don Joaquin Elizalde, together with his uncle, Juan Bautista Yrissary, and the Manila-based Spanish businessman and financier Joaquin Ynchausti established a trading partnership, which acquired the Manila Steamship Company. This alliance was named the Ynchausti Y Cia. Their main line of business was ship chandlery and later on ventured into abaca making. The steamships they owned plied the Laguna Lake to Manila route. Later, Valentin Teus, a cousin of the Elizaldes, joined the partnership. Teus acquired a distillery in Hagonoy, Bulacan from Elias Menchatorre and merged it with Ynchausti Y Cia. Six years later, a rectifying plant of this distillery was constructed in San Miguel District, Manila. This small distillery was transformed by four successive generations of the Elizaldes into the modern Tanduay Distillery, considered one of the largest in the Philippines.

The Elizalde Family invested and developed agricultural properties in Western Visayas, particularly in Panay and Negros Occidental, wherein they grew sugar cane. These plantations became a vital necessity in the production of sugar, the most important raw material in making rhum. Ynchausti Y Cia used the steamboats to transfer the raw materials to the Tanduay compound where they produced rhum.

In 1893, Don Joaquin Elizalde became the majority stockholder in Ynchausti Y Cia, and the company was renamed Elizalde & Co. Inc. This paved the way for further diversification of its business interests. Slowly but surely, Tanduay was transformed into a successful industry, producing quality rhum and other distilled spirits for both the domestic and international markets.

In May 10, 1988, Twin Ace Holdings Corporation, owned and managed by the Lucio Tan Group of Companies (L.T.G.C.), acquired Tanduay Distillery from the Elizalde Family. The new management launched a plant modernization and expansion program that increased the distillery's production capacity by almost 50 times.

[edit] The Name

Tanduay has adopted its corporate name from its location, a triangular region encircled by the esteros of San Miguel and San Sebastian, which Spanish mapmakers referred to as Isla de Tanduay. The word "Tanduay" originated from the word tanguay, an old Tagalog term for isthmus or peninsula. It also means "low-lying land" because the entire area, including Quiapo, was frequently flooded during the rainy season. In the Cebuano and Visayan dialect, tanguay meant "a place where tuba, a local coconut-based liquor, is bought and sold".

[edit] Slogan

  • Tanduay: The No. 1 Rhum

[edit] Tanduay Products

  • Barcelona Brandy
  • Cossack Vodka
  • Gin Kapitan
  • Guerrero Brandy
  • London Gin
  • Tanduay Rhum 65
  • Tanduay Rhum ESQ
  • Tanduay Rhum Premium 8 Years
  • Tanduay Rhum Superior
  • Tanduay Rhum T5 (formerly Tanduay Rhum 5 Years)
  • Tanduay White

[edit] Affiliate Companies

Known as “Asia’s First Airline”, Philippine Airlines (PAL) is the country’s national flag carrier.

One of the fastest growing carriers in the country. Since its historic inaugural flight on February 1, 1996 – when it launched its first revenue flights to Subic Bay Freeport, Iloilo City, and Zamboanga City. Air Philippines has likewise been authorized to serve international destinations.

Formed in 1916, Philippine National Bank (PNB) is the fourth largest private local universal bank in the Philippines. Its main thrust is the promotion and development of small and medium agri-based enterprises.

Allied Banking Corporation is one of the country’s top 10 universal banks. With only 24 branches in 1977, Allied Bank now has 283 domestic branches and a strategic overseas network in the Asia Pacific, Europe, the Middle East and North America.

The country’s leading cigarette manufacturer, Fortune energized the local tobacco industry and today maintains a large following in the local cigarette market. Its best-selling brands include: Hope, Champion, Winston, Salem, Camel, More, Fortune, Boss and others.

Established in 1982, Asia Brewery is the second largest brewer and bottled water maker in the Philippines. Its best-selling products include: Beer na Beer, Colt 45, Carlsberg, Lone Star (Light & Ultra), Manila Beer, Absolute Distilled Water and Summit Natural Drinking Water.

Throughout its three decades of operation, Century Park Hotel has pursued a tradition of making hotel living a highly pleasurable experience. With its helpful staff, great food, impressive amenities and reasonable rates, it gives its guests a taste of luxurious living at a reasonable cost.

The global real estate brand of the Lucio Tan Group. Eton Properties Philippines, Inc. is a prestige property development company specializing in high-end and mid-income luxury residences, state-of-the-art IT and BPO office developments, and township projects.

[edit] External links


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