Taboo (drink)

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Taboo is a fruit-flavoured spirit made in the UK. Its main ingredients are vodka, white wine and exotic fruit juices. Its alcohol content is 14.9% (29.8 proof).[1]

Taboo was first put out on the market in 1988 by drinks company First Drink. However after a honeymoon period for the product up until the early 1990s the company spent very little money on promoting it in later years; in 2005 only £8,000 was spent. However in 2006 First Drink hired 23red to boost Taboo's profile.[2]

[edit] References

  1. ^ http://www.drinksmixer.com/desc698.html
  2. ^ http://www.brandrepublic.com/bulletins/dm/article/542294/taboo-drink-relaunch-23red/


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