Synovate business consulting
From Wikipedia, the free encyclopedia
 |
This article or section is in the middle of an expansion or major revamping. You are welcome to assist in its construction by editing it as well. Please view the edit history should you wish to contact the person who placed this template. If this article has not been edited in several days, please remove this template. Consider not tagging with a deletion tag unless the page hasn't been edited in several days. |
| Synovate Business Consulting | |
|---|---|
| Type | |
| Founded | Singapore, (1994) |
| Headquarters | |
| Key people | Peter Snell, CEO |
| Industry | Business Consulting |
| Services | Management Consulting, Business Intelligence, Market Research |
| Revenue | ▲US$2 billion (2007) |
| Employees | 555 |
| Website | [1] |
Synovate Business Consulting (SBC) is a global management consulting firm with special focus on business intelligence. It is a part of Aegis group plc, a global media communications and market research group present in over 60 countries. Synovate Business Consulting is headquartered in Singapore and has huge presence throughout the Asia Pacific. It is present in XX countries and employees about XX consultants. SBC is provides services in market opportunity analysis, partner evaluation and selection, market profiles and sizing, distribution and value-chain consulting, competitive intelligence, key account profiling, market feasibility and market entry strategy
[edit] History and origin
Aegis Group is a media and market research group founded by Peter Scott in 1989 as a separate company based the original WCRS Group media buying division which itself was centred around the French media business Caret. It is headquartered in London and listed on the London Stock Exchange. The current businesses of Aegis Group include Carat (XX), Vizeum, MMA and Posterscope.
In 1994, Aegis Group consolidated all its market research activities and formed Synovate. Synovate Business Consulting was positioned as the business intelligence division of Synovate
[edit] Sectors and services
Synovate is known to be an aggressively growing company mainly because of the fact that it provides business intelligence services in a wide range of sectors. Synovate covers sectors like automotive banking, finance & insurance, petrochemicals & chemicals, retail & consumer goods, food & agribusiness, government & non-profit, healthcare, industrial equipment, infocommunications technology, media & entertainment, professional services and travel & logistics. The basket of services offered by SBC are regional consulting on market entry strategies , competitive and customer intelligence, business sizing, partner evaluation, product launch strategies, technology forecasting & management, organizational transition management, investment feasibility, distribution channel analysis, pricing analysis, business process re-engineering (BPR) and quantitative modeling. Besides, the company also offers desk and secondary research from its research centers.
