Synovate
From Wikipedia, the free encyclopedia
Synovate is a leading market research firm owned by the Aegis Group. It was formed from the acquisition of a number of smaller market research firms. It has a number of different divisions, such as Synovate Healthcare, Planet Edge and Motoresearch.
[edit] Financial Performance
[edit] Top 10 of the Market Research Sector 2006
| Rank | Company | Sales in 2006 (million USD) |
Growth in % |
|---|---|---|---|
| 1 | Nielsen Company | 3,696.0 | 2.6 |
| 2 | IMS Health Inc. | 1,958.6 | 8.9 |
| 3 | Taylor Nelson Sofres | 1,851.1 | 2.5 |
| 4 | Kantar Group | 1,401.4 | 4.1 |
| 5 | GfK AG | 1,397.3 | 5.4 |
| 6 | Ipsos | 1,077.0 | 6.5 |
| 7 | Synovate | 739.6 | 9.5 |
| 8 | IRI | 665.0 | 6.6 |
| 9 | Westat | 425.8 | 0.8 |
| 10 | Arbitron | 329.3 | 5.9 |
