Swizzels Matlow

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The new part by the Upper Peak Forest canal in New Mills.
The new part by the Upper Peak Forest canal in New Mills.

Swizzels Matlow is a UK-based traditional sweet manufacturer, who have achieved fame with brands such as Love Hearts, Parma Violets, Rainbow Drops, Drumstick, Snap & Crackle, Refreshers and Double Dip.

The company formed as a merger of Matlow Bros and Swizzels Ltd, both originally based in London. In 1940 The Blitz prompted their evacuation northwards to New Mills where they remain to this day.

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