Swirl 360

From Wikipedia, the free encyclopedia

The current version of the article or section is written like a magazine article; it does not use the direct, balanced tone expected of an encyclopedia.
Please discuss this issue on the talk page. Editing help is available.

Swirl 360 was a melodic pop-rock band, founded by brothers Kenny and Denny Scott.

1 History
2 Members
3 Discography
4 References
5 Links

[edit] History

Swirl 360 was signed to Mercury Records and entered the recording studio in 1997. By December of that year, they had recorded several tracks to which label executives responded promisingly. The resulting album, Ask Anybody, was released in mid 1998, and the track "Hey Now Now" became successful on the radio airwaves. Rolling Stone and other entertainment magazines reviewed the band's efforts favorably.

Despite the popularity of the first single, album sales failed to meet expectations. The band was dealt a further blow by the late 1990s merger of Polygram (the parent label of Mercury) with Universal Music Group, resulting in Mercury Records dissolving into Island Def Jam Records. Many staff working with the band were laid off during this deal. Universal cut off funding for the album's promotion, and the band was eventually released from the label.

Bruised but undeterred, Kenny and Denny continued developing material in the hope of securing another recording contract. Two songs appeared on the soundtrack for National Lampoon's Van Wilder, but this opportunity failed to deliver. Discouraged, the brothers soon found themselves on the verge of quitting the music industry altogether, and even stopped speaking to each other for a few months.^{[citation needed]}

Atenzia Records unexpectedly approached the band with offers in early 2003; the first album of the deal was recorded over a two-month period at record producer Evan Frankfort's Lake Arrowhead studio. Here the band was rounded out by Chad Salls (former bassist for Color) and Luke Adams (touring drummer for Pete Yorn); notable guest musicians contributed to the album, including Beck and Roger Joseph Manning, Jr. (Jellyfish). Revitalized by the promising turn of events, the Scott brothers' positive outlook influenced the style and sound of the resulting material; despite this, and despite a number of reports that appeared in music news sources throughout 2004, Atenzia only released the album, called California Blur, in Europe.

Once again, while rough release dates for California Blur in the U.S. peppered entertainment news and fan discussions, nothing came of them.^[1] The band moved on to sign with The Machine Productions. At present, they primarily make announcements and sometimes leak preview tracks via their Myspace profile. As of August 1 2007, they had renamed themselves Echo Jet.