Swan Vesta

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"Swan Vesta" is a brand name for the most popular brand of strike-anywhere matches currently available in the UK, shorter than regular pocket matches they are particularly popular with smokers and have long used the tagline "the smoker's match" although this seems to have been replaced by the prefix "the original" on the current packaging.

Image:Http://en.wikipedia.org/wiki/Image:Swan vesta matches 2008.jpg


Swan Vesta matches are manufactured under the House of Swan brand (http://houseofswan.com/) which is also responsible for making other smoking accessories such as cigarette papers, flints and filter tips.

[edit] History of the brand

The ‘Swan’ brand began in 1883 when the Collard & Kendall match company in Bootle, (near Liverpool) introduced ‘Swan wax matches’[1] these were superseded by later versions including 'Swan White Pine Vestas' from the Diamond Match Company, these were formed of wooden splint soaked in wax. They were finally christened 'Swan Vestas' in 1906 when Diamond merged with Bryant and May and the company enthusiastically promoted the Swan brand. By the 1930s 'Swan Vestas' had become 'Britain's best selling match'[2] the brand is now owned by the Swedish Match company.

  1. ^ 1
  2. ^ 2

[edit] References

  • Jones, Ben (text). "The evolution of and the influences on the graphical design of Matchboxes".

http://www.protimient.com/MatchBoxLabels.pdf

  • BBCi, Matches: a story of light and dark

http://www.bbc.co.uk/dna/h2g2/A805349>

  • Phosphorus: from urine to fire

Part 2. From cold fire to instant lights - the history of the match Peter E. Childs University of Limerick, Limerick http://www.ul.ie/~childsp/CinA/Issue61/TOC25_Phosporous.html