SVT Play

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SVT Play is the brand used for the video on demand service offered by Sveriges Television, more specifically to the streaming services offered on the SVT website, svt.se, and its counterpart for mobile phones.

SVT claims that the service offered more than 2,000 hours of television. Most programmes produced for or by SVT are published on SVT Play after they have been broadcast and are then available for 30 days. The streams are available in Windows Media and RealVideo. Since 2007, SVT Play have also started using Flash Video for shorter clips. In september 2007, SVT launched a trial to provide streamed content in standard television resolution using Move Media Player.

The brand was introduced in December 2006, when the existing web television service got a new name. ^[1] In September 2007, SVT launched their own channel on Youtube ^[2] and since late 2007 SVT Play is also available as a channel on Joost.