Svitovyd
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Svitovyd (Svetovyd) is an old-Slavonic totem-god of pre-christian Rus'. Idols which depicted the totem were characterized by having four faces. As a result this totem was able to see the whole world. Each face had a specific colour. The northern face of this totem was white (hence Byelorus], the White sea etc), the western - red (hence Chervona Rus'), the southern Black (hence the Black sea) and the eastern Green (hence Zelenyj klyn etc).
[edit] Sources
Ukrainian Soviet Encyclopeadic dictionary, Kiev, 1987.